HASSONS

Technical assignment: universal packaging design of 500 g for chocolate candies (general series)

1. General concept:

Create a unified brand design for a universal 500 g package (half-kilogram package) that will be used for different assortments of chocolate candies.

Shape — standing pouch (doy-pack) or flow-pack, as in the original approved sample.

The design should look premium, bright, and modern, suitable for different types of assortments.

2. Main tasks:

 • Create a unified design style (shape, layout of elements, structure).

 • Develop three bright color versions (background and accents) to look lively and noticeable on the shelf.

 • Colors — not tied to specific flavors, but serve for variety and brand recognition.

 • All inscriptions and blocks should be clear and neatly arranged, in an international format.

3. Front side:

 • Brand logo (in the center or at the top).

 • Product image or abstract chocolate background.

 • Product or series name.

 • Bright background and decorative elements creating a premium image.

4. Back side (to be designed professionally):

Place all mandatory and reference information in a neat grid:

 • Product composition.

 • Nutritional value (table in brand style).

 • Information about the manufacturer and importer.

 • Barcode.

 • Brand's Instagram QR code.

 • Pictograms (Halal, recyclable, expiration date, etc.).

 • All formatted in five languages:

Russian, English, Uzbek, Chinese, Arabic, Kazakh.

Colors should harmonize with each other and be recognizable as a series of one brand.

6. Preparation for printing:

 • Format: vector (AI / PDF) with bleed, cut lines, and safety margins.

 • Package size — according to the approved original template of 500 g.

 • All texts should be formatted correctly for the multilingual block.

 • Prepare 3 color variants in one style.

7. Goal:

Create a universal branded package that can be used for any types of chocolate candies of the brand.

It should be bright, recognizable, and professional, looking expensive and modern on the shelves in different countries.

Preferably the file should be in CRL FORMAT,