I am looking for a graphic designer / visual identity designer to prepare a cohesive graphic design for an online store in the automotive industry.
The store will operate in the automotive segment, so I care about a modern, technical, solid, and sales-oriented aesthetic. The identity should look good both in the online store and in advertising graphics, banners, category icons, and small interface elements.
The layout of the store is already practically ready, so it is not about designing the entire page from scratch. Based on the current design, one can derive the current design direction, color scheme, typography, UI structure, button styles, sections, product card styles, and the overall character of the store. I need someone who will organize and develop this direction into a cohesive visual brand system.
Scope of work:
1. Logo
- wide version: symbol + store name,
- horizontal version for the header of the page,
- 1:1 / square version,
- version with just the symbol,
- light and dark versions,
- preparation of variants for use on the website, in advertisements, and social media.
2. Favicon / store icon
- simplified version of the symbol,
- prepared for small sizes,
- variant for the browser and possibly as an app icon / shortcut.
3. Icons / category covers
- about 5–6 icons or category graphics,
- consistent style with the store's identity,
- to be used as category tiles on the homepage or in the store menu.
4. Additional graphic and typographic elements
- example banner / hero banner,
- design of a simple slider or promotional section,
- typographic elements,
- example pagination / UI markings,
- possible buttons, labels, promotion tags, badges like "new", "promotion", "bestseller".
5. Mini brand book / basic usage rules
- brand colors,
- typography,
- protective margins for the logo,
- rules for using the logo on light and dark backgrounds,
- examples of correct usage of elements,
- basic tips on how to develop the current layout of the store in the same style.
Expected outcome:
I want to receive not just a single logo, but a cohesive visual base that can later be developed in the online store, advertisements, product graphics, and marketing materials.
Preferred style:
Modern, technical, automotive, solid, readable. Without excessive visual tuning, without random 3D effects, and without a generic look from ready-made templates. The brand should look professional, yet still sales-oriented and accessible.
Final materials:
Please prepare files in the following formats:
- SVG,
- PNG,
- JPG/WebP,
- PDF,
- source files: Figma / Adobe Illustrator / other editable source.
Requirements for the contractor:
- experience in designing visual identities,
- portfolio with e-commerce, automotive, technical, or product projects is welcome,
- ability to create a cohesive system, not just a single logo,
- aesthetic and practical approach to the UI of the online store,
- ability to work on the existing layout and develop the current graphic direction.
In the application, please provide:
- link to portfolio,
- estimated time of completion,
- price for the entire scope,
- information on whether revisions are included in the price,
- information on which program the source files will be prepared in.
To start, I want to create a solid visual foundation for the store. In the future, further cooperation on banners, advertising graphics, packaging, promotional materials, and additional elements of the store is possible.
Please do not send applications without a portfolio or offers based solely on ready-made templates / logo generators.
Behance and 
Freelancehunt
