I am looking for an SMM/content specialist for Instagram (niche: fitness / weight loss, Polish audience).
What needs to be done:
— Develop a content plan for 12 Reels
— Write scripts for each video (hook, structure, message, CTA)
— Suggest 2–3 content categories
— Develop a visual style (subtitles, covers, stories)
— Create templates for Reels and Stories
— After publication — a short analysis (retention, views, reactions)
Goal:
— increase retention in Reels
— boost reach and profile visits
— test content that generates subscriptions
Important:
Not just a "designer," but a person who understands:
— how Reels work
— how to maintain attention
— how to write strong hooks
— how to address audience pain points
Content style:
direct, simple, emotional, without banal fitness clichés
Requirements:
— experience working with fitness / nutrition / lifestyle projects
— experience creating scripts for short videos
— understanding of Reels structure (hook → retention → conclusion)
— preferably case studies with results
When responding:
— send 2–3 examples of Reels/projects
In your response, write the word ‘REELS’ so I know you have read the brief.