Integration of CRM (Roapp) with Google Ads via GCLID (offline conversions)
It is necessary to set up the technical data transfer of successful deals from the CRM Roapp to Google Ads through offline conversions (GCLID).
The conversion setup in Google Ads is performed by a separate advertising specialist. It is necessary to implement the technical part: collection, storage, and transfer of data.
Current infrastructure:
CRM: Roapp
Telephony: Ringostat
Integrations: Make (Integromat)
Advertising: Google Ads (configured by another specialist)
Goal:
To transfer the actual revenue for each successful deal to Google Ads via GCLID.
What needs to be done:
Collection of GCLID on the website
implement a JS script that reads gclid from the URL
store it in a cookie or localStorage (for at least 30 days)
Transfer GCLID to CRM (Roapp)
transfer GCLID via a form (hidden field) or another available method
ensure that GCLID is stored together with the client or deal
provide access to GCLID via API or webhook
Setting up webhook in Roapp
create a webhook for the event "deal completed / paid"
transfer:
deal status
deal amount (revenue)
GCLID
client's phone
Setting up Make (Integromat)
receive webhook from CRM
filter only successful deals
transfer data to endpoint (Google Ads API or another endpoint provided by the advertising specialist)
Transfer:
gclid
conversion_name (will be provided)
value (deal amount)
currency (UAH)
Work with the advertising specialist
get conversion_name and endpoint from him
ensure correct data transfer
Testing
conduct a test: click → inquiry → deal → transfer
check with the marketer that the data is correctly displayed in Google Ads
Important:
only successful deals are transferred
only actual revenue is transferred
refusals and zero values are not transferred
Expected result:
Google Ads receives data on actual revenue for each client for advertising optimization based on income.
Requirements for the performer:
experience with Make (Integromat), webhook, API
understanding of GCLID
experience with CRM integrations
Work format:
turnkey implementation
with testing and confirmation of the result
Additionally:
An alternative implementation proposal is allowed.
The performer can propose their own technical architecture (for example, through other tools or approaches) if it provides the same result:
the transfer of actual revenue for successful deals to Google Ads.
Important:
- the solution must be stable
- without manual intervention
- with correct data transfer (GCLID or another justified approach)
Before starting work, the proposed implementation must be agreed upon.
Client's review of cooperation with Olexander K.
Integration of CRM (Roapp) with Google Ads via GCLID (offline conversions)Thank you, Oleksandr, Everything was quick and competent.
Freelancer's review of cooperation with Mykola Shevchenko
Integration of CRM (Roapp) with Google Ads via GCLID (offline conversions)Mykola provided a clear project brief and responded promptly to requests. I recommend.
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✋ Hello! We are the IT company dZENcode.
We implement end-to-end transfer of offline conversions from CRM to Google Ads, ensuring correct collection of GCLID, stable data transfer, and accurate revenue attribution for ad optimization, based on the team's experience, best practices, and our own developments.
Do you already have access to Roapp and Make for setup?
Who will provide the conversion_name and endpoint for data transfer?
You can find detailed information about our services and rates on our website:Freelancehunt
Take a look – we will discuss the details of the work further, write when you are ready.
…
The final cost is determined only after clarifying the volume and requirements.
___________________
Sincerely,
Manager of dZENcode
Our strengths:
💎 10+ years providing IT services: Outsourcing, Outstaffing
🔥 90+ in-house specialists
🚀 Projects "from scratch" and for support
⚙️ SLA and post-production support
✅ Contract with the company, guaranteed result!
🔥 250+ public reviews since 2015.
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Зроблю інтеграцію Roapp з Google Ads через offline conversions. GCLID збережу в cookie (document.cookie, max-age 30 днів), передам hidden field-ом у форму. Webhook з Roapp на Make, далі HTTP-модуль в Google Ads API. В Roapp є кастомне поле під GCLID в картці угоди, чи потрібно шукати workaround?
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988 9 0 Good day!
I have studied your project and have relevant experience.
Our support costs 22,000 UAH/month.
If these terms are acceptable to you, we will prepare a detailed budget estimate.
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2163 14 0 1 Hello! I am an individual developer with 4 years of experience in automating B2B processes and integrating CRM systems, so I will professionally implement the technical part of setting up Offline Conversions to transfer actual revenue from Roapp to Google Ads via Make; my approach is based on deploying a stable JS script for collecting and 30-day storing GCLID in Cookies, configuring hidden fields in forms to transfer the identifier to Roapp, and building a fault-tolerant scenario in Make, which will filter data and instantly send the conversion with the exact revenue value (Value/Currency) directly to the Google Ads API or through a specialized link from your marketer upon receiving a Webhook signal about successful payment. I will ensure full synchronization with Ringostat telephony for tracking calls based on the same principle, conduct end-to-end testing of the "click - deal - conversion" chain, and guarantee the absence of duplicates or data loss through logging requests in Make. I work through FOP, focused on technically flawless implementation "turnkey" and stable system operation without manual intervention. My works: https://3magency.co/, https://jk-solution.com.ua/, https://farfieworldwide.com/,
Behance.
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432 1 0 Hello, Mykola!
I can implement the transfer of offline conversions (GCLID) from Roapp to Google Ads via Make.
What I can do:
1. Set up the collection and storage of GCLID and transfer it to CRM;
2. Create a webhook for "successful deal" in Roapp;
3. Process the data in Make and send it to the Google Ads endpoint;
… 4. Add filtering, logging, and error handling.
I would be happy to discuss the details to offer the optimal solution.
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172 1 1 Good day. I am ready to complete this project as I have extensive experience in application development.
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5011 41 4 1 Good day!
I am ready to implement the technical integration of Roapp CRM with Google Ads for the transfer of data about successful deals through GCLID. I have experience working with Make (Integromat), webhook, API, and an understanding of GCLID.
Message me in private, we will clarify the details.
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95644 1272 1 10 Hello. I have been working with JavaScript for over 9+ years. I am ready to complete the task.
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3999 7 1 I have extensive experience with CRM integration. I can also offer my option (to develop what you want, namely "transfer of actual revenue from successful deals to Google Ads"). This will be a completely custom-built system.
Everything needs to be discussed!
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10038 117 0 Hello.
I am a NodeJS developer. I have experience with RoAPP CRM. I am ready to take on the project. Write to me, we will discuss.
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