TECHNICAL TASK (TT)

Project: Comprehensive development of a beauty salon website with CRM, online booking, Instagram/Telegram, and AI module

Website: https://znayomska.com/
Business type: Beauty salon
Location: Belgium (EU)
Goal: Complete digital automation of the salon

1. PROJECT GOAL

Create a unified digital ecosystem that combines:

• website

• online booking

• client personal accounts

• Telegram and Instagram

• CRM for the administrator

• inventory accounting

• finances and reports

• loyalty program

• AI module for virtual hairstyle fitting

The system must:

• reduce manual work

• increase client flow

• raise the average check

• automate business management

2. MULTILINGUALISM AND LOCALIZATION

Languages:

• Ukrainian

• English

• French (main)

Requirements:

• full translation of the interface

• correct terminology of the beauty industry

• SEO adaptation for each language

• euro (€)

• EU date and time format

Legal requirements:

• GDPR

• Cookie banner

• privacy policy

• personal data protection

3. UNIFIED ONLINE BOOKING SYSTEM (WEB + INSTAGRAM + TELEGRAM)

3.1 Booking through the website

Functions:

• service selection

• master selection

• date and time selection

• automatic confirmation

• blocking busy slots

• editing and cancellation

3.2 Booking through the Telegram bot

The bot must:

• guide the client through the scenario

• offer services

• book free slots

• send confirmation

• send reminders

• allow cancellation and rescheduling

3.3 Booking through Instagram Direct

Chatbot:

• receives messages

• offers services

• books the client

• syncs booking with CRM

3.4 Omnichannel synchronization

• single booking database

• if a slot is busy on Instagram — it is closed on the website and in Telegram

• CRM shows the source of the client (Web / IG / TG)

4. CLIENT PERSONAL ACCOUNT (WEB + TELEGRAM)

Authorization:

• Google

• Instagram

• Email (optional)

Client functions:

• view upcoming bookings

• visit history

• cancellation and rescheduling

• bonus balance

• discounts

• electronic receipts

• client profile

• language selection

5. TELEGRAM BOT FOR CLIENTS

Functions:

• booking confirmations

• reminders

• bonus card

• visit history

• personal offers

• electronic receipts

• promotions

• discount notifications

• virtual hairstyle fitting (AI)

6. CRM AND ADMIN PANEL (BACK-OFFICE)

6.1 Service management

• adding services

• changing prices

• duration of procedures

• promotions and discounts

• service categories

6.2 Booking log

• calendar grid

• who is booked

• master

• visit status

• client source

Statuses:

• Scheduled

• Completed

• Cancelled

• No-show

6.3 Client database

Client card:

• name

• contacts

• visit history

• total spending

• master's notes

• loyalty level

6.4 Finances and analytics

• income by days / months

• profit by masters

• service statistics

• client report

• material expense accounting

7. INVENTORY ACCOUNTING (MATERIALS)

Functions:

• material database

• current stock

• automatic write-off by services

• minimum stock

• notifications of shortages

• expense reports

Example:

Hair coloring → write off X grams of dye

8. LOYALTY PROGRAM

Functions:

• bonus points

• discount levels

• personal offers

• electronic client card

• client QR code

• automatic promotions

9. NOTIFICATION AUTOMATION

Messages:

• booking confirmation

• reminder 24 hours before

• reminder 2 hours before

• message after the visit

• repeat booking offers

Channels:

• Telegram

• Instagram

• Email

• WhatsApp (if possible)

10. CONTENT AND SOCIAL MEDIA

Instagram → website

• automatic post uploads

• blog / news

• portfolio gallery

Taplink

• integration
  or

• transfer of functionality to the website

11. AI MODULE: VIRTUAL HAIRSTYLE FITTING

AI Functions:

The client uploads a photo via:

• website

• personal account

• Telegram

AI can:

• change hair length

• change hairstyle shape

• change hair color

• generate styles (bob, curls, blonde, balayage, etc.)

• suggest styles based on face shape and skin tone

AI Recommendations:

• suitable hairstyles

• hair colors

• style of image

• personal service offers

AI connection with booking

The client can:

• save the result

• send to the master

• click “Book with this look”

The master sees:

• photo

• selected style

• wishes

12. ADDITIONAL AI CAPABILITIES (OPTIONAL)

• AI service selection

• AI client retention

• AI chat consultant

• AI upsell procedures

13. TECHNICAL REQUIREMENTS

• high loading speed

• mobile-first

• data protection

• official APIs (Meta / Google / Telegram)

• admin panel protection

• scalability

• Google Calendar integration

• payment systems (optional)

14. EXPECTED RESULT

A system where:

• clients book through the website, Telegram, and Instagram

• all data is synchronized

• the owner manages services, clients, inventory, and income

• the Telegram bot replaces manual correspondence

• AI helps sell services

• the website becomes a full-fledged business CRM platform

15. WORK FORMAT WITH THE EXECUTOR

The executor must:

• propose architecture

• break the project into stages

• estimate timelines and budget

• implement by modules