Consultation: Enhanced Conversions for Leads (Google Ads) + transfer of offline conversions from CRM
Hello! I need a short consultation/audit on setting up Enhanced Conversions for Leads (ECL) and Offline Conversion Import in Google Ads.
What we have currently:
Leads are entering the CRM.
For Google Ads leads, we store gclid (possibly also gbraid/wbraid), as well as email + phone.
The task is to transmit lead information from the CRM with the status "Completed".
Main advertising channel: Performance Max.
At the sales stage, we can transmit more data: value / currency / order_id.
What is needed from the performer is a consultation (a solution may also be possible by agreement):
Recommended architecture: Auto-tagging → gclid/gbraid/wbraid → CRM → Google Ads (API or CSV)
How to transmit the data
Clear mapping of fields (time, timezone, order_id, value, currency).
Which option is better for us: Google Ads API / Data Manager / CSV and why?
Checklist for verification: how to understand that matching is going well, typical mistakes and how to catch them.
Requirements for the performer:
Real experience with Google Ads Offline Conversions and Enhanced Conversions for Leads.
When responding, please include (to immediately understand the experience):
Which CRMs/integrations you have worked with (API/CSV/connectors)?
How do you integrate this method?
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