We are looking for a designer who will generate a technical task for illustrators and create ideas for clothing prints.
We need:
- Development of concept ideas for clothing prints according to current trends and preferences of the target audience
- Description of visual wishes for the prints for the understanding of illustrators for further creation.
- Coming up with names for the prints and creating descriptions of their meanings.
- Conducting an analysis of current trends in clothing print design (hoodies, t-shirts, sweatshirts)
What we need from you:
- A strong sense of aesthetics and understanding of current cultural trends.
- Knowledge of Ukrainian culture, symbolism, and philosophy.
- Creative thinking and the ability to generate new ideas.
- The ability to work with descriptions and conceptualize ideas into verbal form.
Technical task (TT):
- Analyze the catalog of prints from the Starberry brand on the website, understand the direction and philosophy of the brand.
- Conduct research on the Ukrainian clothing market with prints, news, current issues, identify key trends and adapt them for creating prints.
- Create at least 10 new print concepts with detailed descriptions of visuals, names, and meanings. Present in the form of creatives, presentations, or in a way convenient for you. Consider adaptation for different types of clothing. Specify what the text will be, the font, colors. For better understanding of the TT by illustrators - create sketches, a technical drawing with placement.
1. General information:
- Client: Starberry clothing brand
- Assortment: Shorts, t-shirts, sweatshirts, t-shirt sets, basic t-shirts, printed t-shirts, and t-shirts with custom text.
- Target audience: Young people aged 18-35 looking for unique, stylish clothing with an emphasis on individuality, patriotism, humor, and modern trends.
2. Project goal:
To develop creative ideas for new prints that will be popular among the target audience. The ideas should reflect the uniqueness of the brand, consider modern trends, and align with the values of the clients.
3. Main tasks:
- 3.1. Develop 10 ideas for prints that reflect the style of the Starberry brand.
- 3.2. The prints should be relevant and correspond to current trends in fashion and culture.
- 3.3. Consider humor, patriotism, and individuality that are characteristic of the Starberry audience.
- 3.4. Pay attention to the color scheme that will blend well with the dominant white, black, and red colors in the assortment.
4. Design requirements:
- 4.1. Format: Vector format (.ai, .eps) and high-resolution raster format (.png, .psd).
- 4.2. Size: Prints should be adapted for placement on different types of clothing (t-shirts, shorts, sweatshirts).
- 4.3. Number of colors: Unlimited
- 4.4. Style: Modern, minimalist, or illustrative, but with clear details.
- 4.5. Uniqueness: Prints must be original, not using someone else's copyrighted works or elements.
5. Ideas for inspiration:
- 5.1. Current events: Use themes of contemporary events, patriotic motifs, or cultural memes.
- 5.2. Motifs: Patriotic symbols of Ukraine, famous quotes or phrases, modern slogans.
- 5.3. Humor: Light, unobtrusive humor that is understandable to Ukrainians, emphasizing the individuality and uniqueness of the clothing owner.
- 5.4. Thematic prints: Mountain landscapes, urban motifs, nature, travel.
Examples of our designs and print directions:






