Курсова маркетинг

Research Objective: To determine the optimal scale and composition of the TIR complex specifically on this land plot to best meet market needs and have high commercial potential. The complex should address the needs (and is likely to be divided into 2 separate parts):A) Internal Clients — servicing the company's own fleetB) External Clients — providing maintenance services for freight transport to third-party companies Initial Data: Plot 1: construction of a complex for servicing trucks is planned (service boxes, washing, tire fitting, etc.) Plot 2: nothing is planned for construction; it is possible to propose adding some infrastructure (cafe, hotel, recreation area, warehouses????) Analysis Tasks: Analysis of the target audience's needs (internal analysis of the existing business): own fleet. Gather and compile all data: what vehicles (brands, formats), how often they are washed, how often they break down, what additional needs (tire fitting, electric refueling, AdBlue, …) Market analysis of analogs: are there any in Ukraine, in the region, in Europe? What are they, their offerings, etc.? Competitor analysis: area, offerings, services, prices, advantages, disadvantages Forecasted demand: analysis of transport flows on the Zhytomyr-Kyiv/Kyiv-Zhytomyr route, what trucks (shares of different formats and sizes), forecast for 5/10 years on how shares will change, etc.Unconventional motives to investigate: there is information that after a certain time, the entry of dirty trucks into Kyiv will be prohibited (accordingly, a washing station at the entrance to Kyiv may become a necessity) CJM: driver’s journey, needs Expected Results: Conclusions regarding the composition and volume of each structural unit (considering the distribution between internal and external clients). Recommendations for project development: process automation (app development), marketing, additional services, phased implementation, and increasing operational efficiency

We have a few apps that we need to set up ads for (and there will be more in the future). Firstly, we need to set up some low-budget campaigns to see which channel works better (ASA, Facebook ads, TikTok, Google ads, etc.), and then push that channel. We need a person who has expertise in mobile ad campaign setup and knows how to implement the process from scratch, monitor it, and improve; knows the specifics of mobile app marketing - it's critical for us.

Task It is necessary to conduct a comprehensive financial analysis of my online stores' activities over the last 3 months and develop a universal pricing model that takes into account all costs and the desired profit level. About the activities I work with several sales channels and suppliers: Prom.ua; Rozetka; dropshipping; own warehouse. It is necessary to analyze the activities of the online stores as a whole, determine the actual cost structure, and based on that, develop a correct markup system. What data I will provide I will provide all necessary information for the last 3 months, including: turnover; number of orders; cost of goods sold; marketplace commissions; advertising expenses; delivery costs; packaging costs; returns; cancellations; employee salaries; rent; taxes; other fixed and variable costs. If necessary, I will provide additional data. What needs to be done Conduct a detailed analysis of all financial indicators. Determine the actual percentage of total costs. Calculate the breakeven point. Determine the actual net profit. Analyze which expense items most affect profitability. Provide recommendations for cost optimization. Develop a clear pricing model. Determine the optimal markup level to achieve the desired profitability. Create a universal formula for calculating the price of goods, so in the future it will be enough to enter the purchase price and automatically receive the recommended selling price. Suggest recommendations for different pricing approaches (fixed markup, markup depending on the product category, minimum margin, competitor prices, etc.) and justify which option will be the most effective in my case. Expected result As a result, I want to receive: a detailed financial analysis; conclusions and recommendations; calculation of the optimal markup; a ready model in Excel or Google Sheets with formulas; the ability to change input parameters (purchase price, desired profit level, commissions, expenses, etc.) and automatically receive a new recommended selling price. Additionally After completing the analysis, an online consultation is required (30–60 minutes), during which the logic of the calculations needs to be explained, how to use the model shown, answer my questions, and provide recommendations for further use of this model. When submitting a proposal, please indicate the cost of the work; the deadline for completion; the cost of the consultation (if paid separately); experience in similar projects in the field of e-commerce, marketplaces, or online stores; examples of similar works (if available).

A specialist in Meta Ads (Facebook and Instagram) is needed to launch and manage an advertising campaign aimed at attracting candidates for a job vacancy in Poland. The work includes: * analyzing the job vacancy; * preparing the advertising campaign; * creating advertising creatives and texts; * setting up the ads; * optimizing the advertising campaigns throughout the month; * analyzing results and making necessary changes. The advertising budget is paid separately directly in the Meta advertising cabinet.

A market analysis of potential clients is required for a creative marketing agency that creates over 5,000 advertising creatives per month for Meta, TikTok, YouTube, AppLovin, and other advertising platforms. Project Goal To identify priority niches and specific companies that regularly need large volumes of advertising video content. The results of the research will be used to build the agency's sales strategy for the next six months. Main Tasks The contractor must: identify 10–15 most promising niches; explain why each niche requires a large number of advertising creatives; identify the main advertising platforms and formats for each niche; find specific companies that actively use performance advertising; justify the selection of each company; determine which services the agency should offer them; create a priority list of companies for contact. Examples of current clients and additional information about the agency will be provided to the selected contractor separately. Niche Analysis ( For each niche, it is necessary to specify (Niches should be divided into three categories: high, medium, and test priority.): main advertising platforms; need for vertical video, UGC, motion design, and AI creatives; frequency of ad updates; need for testing hooks, offers, and variations; Company Search For each priority niche, it is necessary to find companies that: actively run ads on Meta, TikTok, YouTube, or AppLovin; regularly update advertising creatives; operate in multiple countries or with several products; scale user acquisition; may need an external production partner. For each company, it is necessary to specify: website, country, niche, and main products; advertising platforms used; examples or confirmations of advertising activity; why the company needs a large volume of creatives; which service should be offered to them; approximate potential workload; contact priority; relevant decision-makers and links to LinkedIn. Sources The research should be based on current and verified sources: Meta Ads Library, TikTok Creative Center, Google Ads Transparency Center, App Store, Google Play, LinkedIn, company websites, job postings, investment databases, and industry reports. Priority geographies: USA, Canada, UK, Australia, Eastern Europe. Expected Outcome The contractor must provide: A brief analytical report with a ranking of niches. A table with 150–300 potential companies. A separate list of 30–50 companies for the first wave of contacts. Justification for the selection of each priority company. A recommended offer and personalized approach to contact. Recommendations for the order of testing niches over the next six months. The main result of the project is a clear understanding of which niches to develop, which companies to contact first, whom exactly to write to, and which services to offer them. We expect examples of similar research from you (without them, candidates will not be considered) and your wishes regarding the terms.