Company Name: GIGANT Fishing
Company Activity: We are engaged in the sale of professional fishing gear, baits, tackle, and equipment for trophy fishing
Product/Service Description: Fishing products (rods, reels, clothing, tourism, equipment, accessories)
Distribution Channels and Sales Geography: Ukraine, online and local store
Target Audience Profile: people aged 20-60, average budget
Existing or Likely Positioning: A place where you can buy everything for fishing and recreation
Closest Competitors: https://ibis-gear.com/, https://flagman.ua/shops/ternopil, https://carpdream.com.ua/, https://carpelit.com.ua/, https://carpzone.com.ua/, https://carp-shop.in.ua/ua/, https://bereg.ua/ru/, https://puhach.com/, https://www.orientrods.com/uk/, https://crazycarp.com.ua/, https://carpio.ua/?srsltid=AfmBOoqVMlqjwv1OjvZxjS9LER8WHw6maW7B0ofTN-AYU91gUMqU0GqI, https://bounty.fish/, https://trinitybaits.com.ua/
Key Competitive Advantages of the Company/Product/Service: variety of brands, price, quality
What elements should the logo consist of?
- brand name and graphic element
What word or phrase will be used in the logo? GIGANT
Should the logo be bilingual or trilingual? No
Does the company have a slogan that needs to be added to the logo? Not needed
What should be depicted in the logo? The logo should depict a person (a giant (in a reasonable sense)) holding a fish, it can be redrawn and modernized from a photograph (attached photo), everything should be nice, symmetrical, with the text next to the graphic element. The head of the fish should be on the right side (it would also be good to have fins like in one of the photos)
Is this the first logo being created or is it being recreated – rebranding (if rebranding, please attach an image of the current logo)? The logo is being created for the first time
Indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one): No need
Are there preferred main colors? If so, which colors do you prefer? Black, yellow, white
What should the logo be like?
- simple, concise
- minimalistic
- volumetric elements (optional)
- image-based, status-oriented
- modern
Which brand do you consider successful in this category of goods or services, and why? https://ibis-gear.com/, https://flagman.ua/shops/ternopil
Are there any unwanted elements for use in the logo? No, I have described what needs to be done
In what format do you wish to receive the output material? Needed for print as well as for graphic use