Budget: 600 EUR Deadline: 31 days
Greetings! The task for Umetalli perfectly aligns with my technical and marketing profile. The industrial B2B segment and high ticket prices require not just mass mailings, but a well-thought-out logic for working with data and quality presentation.
The Scandinavian market and the equipment niche is a segment where a strict style works best. In the design and layout of email campaigns, I adhere to the principles of Swiss minimalism: clean typography, proper spacing, and an instantly readable call to action, without unnecessary visual noise.
Answers to your questions:
Tools: Absolute understanding of the Shopify + Klaviyo integration. Working with native integrations, transferring custom events, and product feeds. I create layouts in Figma (Mobile-First adaptation). For texts and precise localization (without losing commercial meaning), I use advanced prompts in ChatGPT/DeepL. Analytics is done through Klaviyo dashboards and Shopify's built-in reports.
Mailings and automations: I set up deep segmentation of databases based on behavior (active/sleeping), purchase history (for example, owners of specific PRO 10/6 tables), and geography (FI/SE). I develop trigger chains: Post-purchase (upselling accessories and fasteners after a specified time post-receipt of the table), Win-back (automatic reactivation of B2B clients), and Welcome Series for new leads.
Experience in B2B / E-commerce: I have extensive experience working with complex e-commerce projects. I clearly understand the difference in deal cycles between retail and purchasing equipment for workshops or schools (B2B/B2G). Emails in this segment are built on specific benefits (specifications, upgrades, case studies), rather than loud discounts.
Work volume: I am comfortable managing the stated volume (setting up and supporting 3 basic Flows + creating 2–4 targeted campaigns per month with full localization and design).
Rate: I estimate comprehensive management at ~€600–€800 per month (the exact amount depends on the frequency of content updates and the number of unique visuals).
I am ready to quickly review your current database in Shopify and propose initial working hypotheses for segmentation!