Setting up Google Analytics and Reports + Visual dashboards in Looker

Hello! 👋

We are looking for a true analytics master who can help us build an effective data collection and analysis system for our new project. Our website, dedicated to educational products in the construction field, just started its journey last month, so you have a unique opportunity to build analytics from scratch! You can check out our products here: ProInfoBud 

We want to set up Google Analytics in such a way that we receive all the necessary information for decision-making, understand the effectiveness of each promotion channel, and see how our advertising campaigns deliver results. This work is not just about numbers, but also about the real impact you can have on the growth of our business 📈.

Here’s what we need:

1. Review and setup of existing infrastructure:
   • The Google Analytics code is already installed on our site, and Google Tag Manager is connected for managing tags and events.
   • The main events (leads and conversions) have already been created ✅.
   • Google Search Console is also connected.
2. UTM tags:
   • We have already created UTM tag files for each main page of the site: Home, Our Courses, and 5 course pages.
   • We cover various promotion channels: Meta, Google, Telegram, Email, Directories, Instagram, Facebook, LinkedIn, and Other sites.
   • We will provide these files to you for integration and report setup 📂.
3. Report setup in Google Analytics:
   We understand what we want to track, but we rely on your expertise for the details. Here are the main areas:
   1. Traffic Sources Report (Source/Medium): We want to see where our users come from and how they interact with the site.
   2. Campaigns Report: It is important for us to understand which campaigns deliver the best results 🎯.
   3. Events Report: We want to track key actions on the site, such as clicking the registration button and successful payments 💳.
   4. Content Report: We are interested in which type of content works best 📝.
   5. Channels Report: We have several promotion channels and want to clearly see which one brings more benefits.
   6. Devices Report: We want to understand how different types of devices affect conversions 📱💻.
   7. User Behavior Flow Report: It is important to see how users navigate the site and where they most often complete their journey.
   8. Time of Day/Week Analysis Report: Identify the best days and times for promotion 📅⏰.
4. Note: We are open to your suggestions and advice regarding the number and types of reports. We are ready to specify requirements after discussion and considering your experience.
5. Integration with Looker Studio:
   • We want to see our data in beautiful and convenient dashboards in Looker Studio 📊.
   • It is necessary to set up interactive reports that will help make quick decisions.
6. Support and collaboration:
   • We are looking for a freelance expert who can become our long-term partner in analytics 🤝.
   • We are open to further collaboration for a year or longer to continuously improve our analytics.

Budget:

We expect realistic rates for the project. This is an investment in the success of our project, and we are ready to reward your work accordingly.

What we will provide:

• UTM tag files 📂.
• Access to Google Analytics, Google Tag Manager, and Looker Studio 🛠️.
• Full support from our side, consultations with targeting specialists, and any additional information you may need for successful task completion.

If you are someone who loves to create something from scratch, have experience in setting up analytics for complex projects, and are ready to be part of our success, we look forward to your response! 🌟

Attached is a sample of UTM tag construction for the homepage and one of the courses. Also, a brief info regarding the conversions set up at this time.