1) Goal
Prepare an SEO article that fully answers the search query from the title and helps promote the section/page of the catalog.
2) Semantics and keywords
Select 2–6 key phrases from the provided pool.
Use the keys strictly in their original form (without changing word forms and word order).
Place the main key once in <h1> and once in the first paragraph.
Frequency of occurrences: no more than 1 time per 3 paragraphs.
All occurrences of keys should be enclosed in <strong>.
Using LSI vocabulary is allowed, but without distorting the exact keys.
3) Volume and structure of the text
Volume: 1700–2000 characters including spaces.
Introduction (1 short paragraph) — introduces the topic and query.
Then — a thesis breakdown into paragraphs (each 3–4 lines long).
Minimum "water" and clichés: write in simple language.
Make interlinking: 2–3 internal links to relevant articles/categories (natural anchors; without overstuffing).
If necessary — use bullet lists <ul><li>…</li></ul> for readability.
Separate semantic blocks with a horizontal line <hr> (if necessary, 1–2 times).
4) Media (images)
Each image should have meaningful alt texts (where appropriate — gently include the key or LSI).
File names — in transliteration, with hyphens, without spaces (example: tort-cake-napoleon.jpg).
5) HTML formatting (ready for upload)
Page title: <h1>…</h1> — contains the main key.
Subheadings: <h2>…</h2> (if necessary — <h3>).
Key phrases in the text — in <strong>…</strong>.
Lists — only in valid markup <ul><li>…</li></ul>.
Horizontal lines — <hr>.
Metadata:
title — up to ~60 characters, with the main key, without overstuffing.
meta description — 120–160 characters.
6) Quality and checks requirements
Uniqueness: no less than 85% on Text.ru (screenshot/link in the report).
Check in Turgenev (Ashmanov): absence of overstuffing, "text quality" not lower than "Good" level (attach report/screenshot).
Spelling and punctuation: check on online.orfo.ru (correct all errors).
Readability: read aloud before submission, remove complex bureaucratic language and repetitions.
Intent compliance: the text must fully answer the title/query and user expectations.
7) What to submit
HTML file of the article.
Short report:
List of selected keys (indicate where they are in the text).
List of internal links (where they lead).
Screenshots/links of checks from Text.ru and Turgenev, confirmation of the check from online.orfo.ru.
Actual volume (characters without spaces).
