Google CMS Setup
📄 Terms of Reference: Launching Google Ads (GDN) for B2B Pet Business (Wholesale)
🧭 About the Project
We are a manufacturer and supplier of pet products (collars, leashes, etc.), operating in the B2B segment (wholesale clients). (canicula.in.ua)
The goal is to attract wholesale clients through Google Display Network (GDN).
🎯 Main Task
Launch and bring advertising campaigns in GDN to the first results with correct analytics.
👉 IMPORTANT: the work includes a joint video session with me, where we together:
- check and set up analytics
- verify the correctness of all events
- set up UTM tags
- check data transfer to CRM
📊 What is Already Available (Initial Data)
- Website (WordPress)
- CRM: Kommo
- Experience with Facebook Ads / TikTok
- Had experience with Google Ads and GDN (~4 years ago)
- Understanding of the target audience and product
Funnel:
- application on the website → "thank you" page
- then transition to Telegram bot (catalog)
Creatives:
- there are ready-made video creatives (story format)
- ready to adapt for GDN if necessary
⚙️ Mandatory Tasks (must-have)
1. Setting Up Analytics (CRITICAL)
The work is done together with me in video (Zoom / Meet)
Need to:
- Check and set up:
- Google Tag Manager (install if needed)
- Google Analytics 4
- Google Ads conversion tracking
- Set up events:
- form submission (lead)
- viewing the "thank you" page
- click on the button to transition to Telegram
- Check:
- correct event transmission
- deduplication (if there are Meta/TikTok pixels)
- that Google Ads receives conversions
2. UTM Tagging (mandatory)
Set up the UTM tagging system:
Example requirements:
- utm_source = google
- utm_medium = cpc / display
- utm_campaign = campaign name
- utm_content = creative
- utm_term = audience / targeting
👉 Important:
- tags must allow analyzing campaigns in CRM (Kommo)
- if necessary — suggest a structure for B2B analytics
3. Setting Up GDN (Google Display Network)
Create and launch:
- 2–4 campaigns:
- by audiences (in-market / custom intent)
- by interests
- remarketing (if there is an audience)
- Work on:
- targeting (B2B, business, stores, pet segment)
- geo (to be discussed)
- exclusions (spam sites)
4. Creatives (banners and videos)
- Use:
- my ready-made video creatives (story format)
- Adapt them for:
- Google Display (including responsive / YouTube placements if necessary)
- Additionally:
- if necessary, create 2–3 banner variations
👉 Important:
- convey B2B meaning:
- wholesale purchases
- manufacturer price
- margin
- assortment
5. Connection with the Funnel
Check:
- transition:
- website → thank you → Telegram
- correctness of logic
- to ensure leads are not lost
6. Recommendations for Improvement
After launch, provide:
- recommendations on:
- increasing website conversion
- improving the funnel
- scaling
📞 Work Format
- 1-2 video sessions (Zoom / Google Meet) are mandatory
- The first — setting up analytics (mandatory together)
- The second — checking and launching
📈 KPI (at the start)
- Correctly set up analytics
- Visibility of conversions in Google Ads
- First leads (even from a test budget)
❗ Requirements for the Specialist
- Experience launching GDN (Google Display)
- Understanding of B2B lead generation
- Experience setting up:
- GA4
- GTM
- Google Ads conversions
- Ability to explain (work in live format)
🚫 Not Suitable If:
- cannot convey thoughts and meaning correctly
- not ready to join a call
- cannot set up analytics
💬 In the response, please provide:
- Examples of GDN cases (preferably B2B)
- How you set up analytics (briefly)
- Are you ready to work in a live setup format
📌 Important
I need not just a launch, but a transparent lead generation system with analytics that I understand and can control.
-
3 days90 USD
3 days90 USD
Hello!
My name is Artem, I am a PPC specialist with over 6 years of experience in contextual and targeted advertising on Google Ads, Meta (Facebook/Instagram), and TikTok.
‼️Having gone through this journey, I have been able to gather a set of proven PPC tools, strategies, and sales funnels that work in the advertising field.
In your case, it is important to correctly assemble the audiences and exclude junk platforms so that the budget does not go to waste. I will set up the analytics completely together with you in a live session, GTM, GA4, conversions in Google Ads, and UTM under Kommo. After the launch, you will see where the leads come from and will be able to manage the campaigns yourself.
You can familiarize yourself with my work here
✉️➡️
Freelancehunt
📊My main goal as a PPC specialist is to attract more while spending less.
I have developed tactics and a full range of tools that help me in the quality promotion of your projects.
I would be happy to learn more details about the project, I suggest contacting me in private messages.
… I look forward to your feedback!
-
30 days225 USD
30 days225 USD
Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I help achieve maximum results with minimal costs.
❗️My portfolio with case studies ➡️ Freelancehunt
✅I am officially a Google partner ➡️ https://www.google.com/partners/agency?id=9309139291
📌The principle of my work is based not on template strategies, but on a complete immersion in the essence of the product and its target audience, on developing a unique promotion plan taking into account the current market realities and competition.
I have worked on B2B campaigns, understanding the specifics of reaching store owners and buyers rather than retail customers; there is different targeting logic and different messages in the creatives.
I work with analytics exactly as you described, GTM, GA4, conversions in Google Ads, we check everything together on a video call so you can see for yourself what works and how. It’s not just "set up and hand over," but I explain the logic so you understand the system.
I am ready for a live format, which is even more convenient because all the nuances of your website and CRM are immediately visible.
I am happy to discuss the details of our collaboration to find the best solution together. I am ready to promptly join the project execution and bring your ideas to life.
… I look forward to the opportunity to become part of your team.
-
30 days270 USD
30 days270 USD
Good day!
I have experience launching GDN + setting up analytics for lead generation (including B2B). I am ready to work in a live format and explain each action.
How I approach the task:
First, we fully set up the analytics on video: GTM → GA4 → Google Ads
We set up events: lead, thank you, click in Telegram
We check data transmission and the correctness of conversions (including deduplication)
… We create a clear UTM structure for CRM (Kommo)
Regarding advertising:
Launching 2–4 campaigns in GDN (audiences, intent, remarketing)
Cleaning platforms + focusing on the B2B segment
Adapting creatives for Display (with an emphasis on wholesale and margin)
Important:
GDN in B2B is not about "immediate leads," but about the right connection + testing hypotheses. The main focus is on correct analytics and manageability.
I am ready to call, go through the funnel, and launch everything together.
Regarding the cost: we will discuss,
there are cases with pet products.
-
4 days90 USD
1168 7 0 4 days90 USD
Hello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.
✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling
📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
… Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.
-
1 day16 USD
411 6 1 1 day16 USD
Hello! I am a specialist in setting up Google Ad Manager, ready to quickly and efficiently set up all blocks, ensure revenue optimization, and compliance with Google policies. Please provide the project details, deadlines, and budget.
-
30 days225 USD
30 days225 USD
Good day!
I have reviewed your project - I am ready to complete it.
The cost includes full setup of advertising campaigns and further management for one month.
There is a promo code for new accounts in Google Ads - 10,000 UAH.
I have over 10 years of experience working with small and medium businesses, I know how to optimize the budget to achieve maximum results.
… You can view examples of completed work in my portfolio:
Freelancehunt
I would be happy to discuss the details of our collaboration and answer your questions.
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