Not specified
5 proposals
Looking for a specialist in Google Ads, GA4, and Google Tag Manager to set up the existing advertising account of a remodeling company in the USA.
Main services: bathroom remodeling; kitchen remodeling; home additions; basement remodeling. Operating regions: Bucks County and Montgomery County, PA, as well as individual cities in Pennsylvania and New Jersey.
Current status existing Google Ads account; several old Search, Smart, and Performance Max campaigns; separate Google Business Profile for service business and showroom; existing website on WordPress; GA4 connected; campaigns are currently paused.
Main issue Previously, Google Ads primarily considered conversions as: route requests; interactions with Google Business Profile; website visits; regular phone clicks. Need to set up optimization for actual inquiries: successful forms and qualified calls.
Scope of work Conduct an audit of the existing Google Ads account. Set up via GTM/GA4: successful form submission without a thank-you page; Calls from Ads; if possible, Calls from Website. Make actual forms and qualified calls Primary conversions. Convert directions, profile interactions, website visits, and regular click-to-call into Secondary. Prepare the existing Bathroom Remodeling Search campaign: Exact and Phrase keywords; negative keywords; correct geography; Presence targeting; Search Network only; Search Partners, Display, AI Max, and broad match turned off; correct RSA, assets, and landing page. Prepare the existing Kitchen Search campaign but do not launch it yet. Check that service Search campaigns use the main service GBP, not the showroom profile. Do not launch or reconfigure old Smart campaigns and showroom Performance Max. Provide a list of changes made and confirmation of conversion testing. Campaigns will only be launched after my separate approval.
Requirements for the contractor Practical experience needed with: Google Ads Search; GA4 and GTM; call tracking; local lead generation; preferably home services, remodeling, or construction in the US market. In your application, please specify: Examples of similar projects. How you will set up successful form submission without a thank-you page. What actions you will make Primary and Secondary. How you will set up Calls from Ads. Fixed cost and timeline. Cost of support for the first 14 days after launch.
Estimated budget: $100–180. I will consider justified proposals with a different cost. Support after launch is paid separately.