There is a website on WordPress https://test-heightslasercenter.com/#. It is necessary to set up conversions in Google Adwords + Google Analytics and Meta Pixel + Conversion API. Not just to place the codes, but also to carry out all the necessary settings in the advertising cabinet. That is, to do it completely turnkey, so that we only have to launch the ads with your conversions.

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📌Notes relevant for conversions in Meta

**It is necessary to combine all conversions (Call, Catalog, Request Call Back, Quiz, Popup) into one main event “Lead”, but keep them also as separate “Custom Events” for analytics.

It is important to set up conversions via Conversion API (CAPI)

General requirements for setting up pixels and analytics

1. Unified tag management system:
   • It is preferable to place all tracking scripts (Meta Pixel, Google Analytics, Google Ads Conversion) through Google Tag Manager (GTM). Usually, conversions were set up in Analytics and imported into Google Ads.
   • This will simplify further maintenance, scaling, and conflict resolution.
2. Duplicate cleaning:
   • Ensure that there is no parallel analytical code installed directly on the site and through GTM (or any other way). Otherwise, there may be double counting of conversions.
3. Testing:
   • In GA4 and Meta Ads, there is a “Debug View” mode that allows you to see which events are coming in real time. You need to record a video for us showing how you test all events and they work.

CONVERSIONS

Call

Goal: Track clicks on the phone number button in the header and footer.

Clarification: If we want to count “calls” more accurately, call tracking (third-party services) is needed. But at a basic level, this is sufficient.

Catalog

Goal: Track requests through the “DOWNLOAD OUR CATALOG” button in the header

Clicking the button - not a conversion ⛔

Filled capture form - conversion ✅

Request Call back

Goal: Track the submission of the form in the header + the form on “Block No. 4”.

Clicking the button - not a conversion ⛔

Filled capture form - conversion ✅

Quiz

Goal: The conversion triggers only after the complete passage of the quiz, where the user leaves contact on the final page (the “Thank You” page).

POP-UP

Goal: A user who filled out the subscription form in the pop-up before leaving the site.

PageView

Goal: Collect overall statistics on views and behavioral metrics (Retargeting in Meta, segmentation in Google Ads, Lookalike, etc.).

Check that PageView is not duplicated twice