GA 4 setup
Task: Setting up GA4 for the service website (conversions: form + call)
1) Goal
Set up Google Analytics 4 to correctly count:
Application (successful submission of the lead form)
Call (click on the phone number)
2) What to set up
2.1 Basic setup
Create/check GA4 Property and Web stream
Set up tracking via GTM:
Google tag (GA4 Configuration)
enable basic events (page_view, etc.)
2.2 Conversion #1: lead form
Event: generate_lead
Trigger:
Separate “thank you” page — on viewing URL like /thank-you (or another)
Event parameters (minimum):
form_id (if available)
form_name (for example: “Lead form in header”, “Service form”, “Popup”)
page_location
In GA4 mark generate_lead as Conversion.
2.3 Conversion #2: call
Event: contact (recommended GA4)
Trigger: click on a link of the type tel:+...
Event parameters:
phone_number (or link_url)
page_location
In GA4 mark the call event as Conversion.
4) Data quality
Check that events are not duplicated:
the form should give 1 conversion for 1 successful submission
call — 1 event for 1 click
5) Verification and acceptance
The performer must provide confirmation:
Screenshot/video from GTM Preview and GA4 DebugView
Tests:
submit lead form → in DebugView there is generate_lead → conversion counted
click on phone → there is a call event → conversion counted
In Realtime GA4 events/conversions are visible after the test.
6) Handover
The performer hands over:
list of configured tags/triggers in GTM
list of events and which of them are conversions
link/screenshot of conversion settings in GA4
Client's review of cooperation with Dmitry Goncharuk
GA 4 setupEverything quickly and efficiently!
Freelancer's review of cooperation with Artem Kozakov
GA 4 setupClear and complete technical assignment, responsiveness, quick review and payment. I recommend!
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4772 191 0 Hello!
I will set up tracking according to the technical specifications.
Feel free to reach out.
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