Google Ads settings and optimizations
232 USD ---
## **1. Language of Ads**
**Problem**: ads are displayed in Russian when searching in Estonian → trust is lost among Estonian-speaking users.
**What is needed:**
- Separate campaigns by **user interface languages**:
- Separate for **Estonian** — ads only in Estonian.
- Separate for **Russian** — ads in Russian.
- In **campaign settings** set "Target language": **Estonian** and exclude **Russian**, if the campaign is for Estonians.
- Check that **all extensions (links, clarifications, descriptions)** are in the correct language.
---
## **2. Landing Pages and Links**
**Problem**: the user clicks on a link for a specific model but ends up on the main page or the wrong category (for example, a disk instead of a tire).
**What is needed:**
- For **each ad group and keyword** set the **exact landing page**:
- For example: `195/65R15 Sailun Atrezzo Elite` → direct link to this model in the required size.
- Check **all links and quick links** in extensions.
- If pages are missing — temporarily redirect everything to the main page.
- Remove or disable old non-working landing links.
---
## **3. Exclusion of Brand Competitors**
**Problem**: ads are shown for brand queries of competitors (`rehvid24`, `rehvidpluss`), but do not lead to conversions.
**What is needed:**
- Add to the list of **excluded keywords**:
- `rehvid24`, `rehvidpluss`, `kummiproff`, `kaup24` etc.
- Prohibit ads for other brands if you do not intend to compete directly.
---
## **4. Adaptation for Mobile Traffic**
**Problem**: the main traffic comes from mobile, but the site may not work correctly or look inconvenient.
**What is needed:**
- Conduct **testing of the mobile version of the site**:
- Check loading speed;
- Ensure that all buttons and filters work;
- Simplify the path to purchase.
- Possibly create a **mobile landing page** or AMP-
---
## **5. Exact Match of Keywords**
**Problem**: the user searched for `195/65R16`, but the ad led to `R16` in general.
**What is needed:**
- Add **exact phrases** with tire sizes in the form of [Exact Match]:
- `[195/65R15 sailun atrezzo elite]`
- Create a separate landing link for each keyword group.
---
## **6. Management of Google Automation**
**Problem**: Google automatically selected the language and landing pages, which resulted in incorrect outcomes.
**What is needed:**
- Disable automatic settings:
- automatic extensions;
- automatic link substitution;
- dynamic headlines (if enabled).
- Set everything manually — from ads to URLs.
---
Client's review of cooperation with Artem Biryukov
Google Ads settings and optimizationsThank you very much. Everything is above all praise.
Freelancer's review of cooperation with Aleksei Agafonov
Google Ads settings and optimizationsGreat client, I highly recommend working with them!
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14 days232 USD14 days232 USD
Good day, I have familiarized myself with the terms of reference and am ready to start working immediately.
❗️I am a contextual advertising specialist with over 5 years of experience. I am proficient in all known auxiliary tools, and moreover, I use my own services and tools for data collection and analysis.
Message me privately, and we will discuss the details.
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5 days232 USD
1168 7 0 5 days232 USDHello!
I have reviewed your project and am ready to conduct an audit, and then address the identified issues as mentioned above. I have been working with Google Ads for over 7 years, and I believe it will not be difficult for me to solve your problem.
I am ready to start working after discussing all the terms of cooperation.
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14 days464 USD
1281 9 0 14 days464 USDWelcome, Oleksiy!
We are ready to share our experience in managing more than a dozen Google Ads accounts. We will go through all the mentioned mistakes in detail and work on them. The portfolio is here
Freelancehunt, we will send more detailed information in private messages, and we will answer your questions, please write.
We guarantee a meticulous and responsible approach to work! Before starting the work, we will create a plan and agree on it with you. You will always be informed about which tasks are being completed. Prompt technical support from 9 AM to 7 PM! Detailed reporting! Work in Jira, Trello, etc.
🌐 JobStudio - 8 years of experience in website promotion SEO 🌍 We work with Ukrainian and foreign projects in the USA, Europe, Georgia, Kazakhstan, and other countries. 📈 In various fields: automotive, finance, real estate, industrial equipment, medical services, legal services, confectionery and bakeries, children's toys, furniture, cosmetics, IT, and many others.
⭐ We work with passion and for results! We look forward to your message to start productive cooperation!
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1 day348 USD
5175 167 0 1 day348 USDHello
I have reviewed the terms of reference
Please provide more detailed information in Direct
Thank you in advance
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3 days232 USD
288 3 days232 USDHello!
I can help with optimizing your Google Ads campaign by addressing current issues and improving results.
✅ What I will do:
I will separate campaigns by language (Estonian/Russian) to increase relevance.
I will set up precise landing pages for each ad group.
…
I will exclude competitor brand queries to minimize ineffective clicks.
I will conduct an audit of the mobile version of the website and suggest improvements.
I will add exact match keywords for better targeting.
I will disable Google’s automatic settings and configure everything manually for maximum control.
I am ready to discuss the details and get started. Message me!
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14 days348 USD
5210 111 4 14 days348 USDHello, Alexey! I am Alexey Karynyushin, a certified Google Partner. I am ready to solve your problems with setting up and optimizing Google Ads. I will separate campaigns by languages, set up precise landing pages, exclude brand competitors, and adapt ads for mobile traffic. With my knowledge, your business will receive quality leads and increase conversions. Let's work together to achieve your goals!
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Estonia