Budget: 200 USD Deadline: 10 days
Hello.
I have reviewed the task. In similar projects, the main issue is not just "connecting Firebase and Google Ads," but correctly establishing the data transfer chain:
App → Firebase → GA4 → Google Ads.
According to the description, you already have integration, but the logic of data transfer and interpretation is broken.
The following problems are most commonly encountered:
1. ❌ Events are not sent or are sent incorrectly
— Firebase receives data, but it does not meet GA4 standards
2. ❌ Conversions are not imported into Google Ads
— incorrect linking GA4 ↔ Google Ads
— events are not marked as conversion
3. ❌ Duplication or loss of events
— incorrect SDK configuration
— events are sent multiple times or do not reach
4. ❌ Incorrect optimization of App Campaign
— the algorithm does not receive correct signals
— resulting in high CPI
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### 🔧 My approach:
I set up not just an "integration," but a complete and correct analytics and optimization system:
1. Audit:
— check Firebase SDK
— check events and parameters
— analyze the data chain
2. Firebase / Analytics:
— correct setup of events (install, first_open, in-app events)
— alignment with GA4 standards
3. Google Ads:
— correct linking with Firebase/GA4
— setup of conversion import
— status checks (recording / no recent data)
4. App Campaign:
— campaign setup based on real events
— optimization for install or in-app actions
5. CPI optimization:
— elimination of "empty" signals
— audience setup
— correct value transfer
6. Verification:
— DebugView
— test installations
— real-time checks
---
### 🚀 Result:
— correct display of conversions
— stable tracking of installs and events
— reduced CPI due to proper optimization
— accurate analytics for scaling advertising
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If you need not just setup, but a complete restoration of correct analytics and advertising — I am ready to join the project.
I can start with a quick audit and show where exactly the data is being lost.