Updating the semantic core for a recruitment and staffing website (in Ukraine; Belarus) for elderly care in Germany and creating a content plan for 3 months
www.medius-work.com
**Job Description:**
1. **Commercial Semantics:**
- Update keywords for elderly care service pages in Germany.
- Update keywords to increase conversion.
- Consider new regional queries.
2. **Informational Semantics (blog):**
- Update keywords for blog articles.
- Add new question queries and long tails.
- Expand topics for articles.
**Tasks:**
1. Analyze and update the semantic core since 2021:
- Check relevance.
- Remove outdated or low-conversion keywords.
- Add new keywords.
2. Divide updated keywords into two categories:
- Commercial (for service pages).
- Informational (for the blog).
3. Update the structure for future articles:
- Suggest new topics.
- Identify target keywords.
- Mark already written articles (https://medius-work.com/blog-faq-3/).
4. **3-Month Content Plan:**
- Create a plan for 3 months (4 articles per month).
- Include topics, keywords, and a brief description of each article.
5. **Analysis of Existing Content:**
- Review already published articles.
- Highlight keywords and the stage we are at in the final report.
**Materials:**
- Semantic core from 2021.
- List of published articles.
