Оптимизация контента интернет-магазина и работа с мета-тегами

Project description: We need a specialist in AI SEO / GEO / LLM SEO for the artist's website narinearakelian.com. The task is to make the website understandable and visible for AI search and AI assistants: ChatGPT, Gemini, Perplexity, Claude, and Google AI. A technical SEO audit is required, including checking the sitemap, robots.txt, indexing, page structure, meta titles, descriptions, H1/H2, alt text, and internal links. It is also necessary to prepare or implement schema.org / JSON-LD: Person, WebSite, VisualArtwork, ExhibitionEvent, ImageObject, BreadcrumbList, sameAs links. It is especially important to correctly explain to AI systems who Narine Arakelian is, what her key works are, exhibitions, media mentions, and professional context. This is not ordinary keyword SEO. We need a specialist who understands AI visibility, structured data, entity SEO, and knowledge graph. A clear report is needed: what is currently wrong, what needs to be fixed, what has been done, and what needs to be done next.

Web Developer (Drupal) / Web Designer for Website Content The organization is looking for a web developer (and, if possible, a web designer as a side role) to work on the website of the Ukrainian representation on the Drupal platform. What you will need to do: - work with the already created "skeleton" of the site; - configure the structure and individual elements of the pages; - fill the site with text and visual content; - if necessary, adapt the design of individual pages according to the project requirements. What is important to know: - the site is being created on the Drupal platform; - this is part of an international site, so the work will be carried out within the internal platform of the organization; - a ready-made template (structure) of the site already exists, development "from scratch" is not needed. Before starting work, we can provide temporary access to the platform so that you can familiarize yourself with its features, assess the scope of work, and understand if you are ready to take on the project. If you are interested in this opportunity, we would be happy to receive a brief overview of your experience, examples of completed projects, and an estimated cost of work.

The parser must automatically check the specified events on the online platform viagogo, compare prices with competitors for similar events, and lower prices to the specified minimum threshold. The volume of data for analysis is from 500 events.

Technical assignment for the improvement of landing pages on the website imosta.pl It is necessary to improve several landing pages on the website imosta.pl, which receive advertising traffic. The site is built on WordPress, using the Astra theme. Work needs to be done in Elementor. There is no need to create the site from scratch — it is necessary to assemble and design the pages from ready-made blocks so that they look neat, modern, and convert leads better. What is available: 1. A ready-made website on WordPress. 2. Astra theme. 3. Elementor. 4. Page structure. 5. Texts will be provided separately. 6. There are several pages that need improvement. Task: Design the landing pages in Elementor, maintaining the sequence and logic of the blocks: 1. The first screen with an offer and a button or application form. 2. Explanatory block: for whom the service is and what problem it solves. 3. What is included in the service. 4. How the work process goes. 5. Packages or options for support. 6. Advantages of IMOSTA. 7. Reviews. 8. FAQ. 9. Final call to action. 10. Disclaimer, if provided for a specific page. Requirements: 1. Business, modern, and neat style. 2. Pages should be understandable to users coming from ads. 3. CTA buttons should be noticeable. 4. Blocks should be convenient for further editing in Elementor. 5. Do not change the site theme and global settings without agreement. 6. Do not install new plugins without agreement. 7. Do not use heavy effects that slow down the site. 8. Check the functionality of buttons, forms, and links. Language versions: It is necessary to adapt the pages for three additional language versions and check that after translation the following do not break: 1. Headings. 2. Cards. 3. Buttons. 4. Lists. 5. Service packages. 6. FAQ. 7. Forms. Responsiveness: Check the correct display of pages on: 1. Desktop. 2. Tablet. 3. Mobile. It is especially important to check the mobile version: to ensure there is no horizontal scrolling, text overlapping, broken cards, and inconvenient buttons. The work is considered completed if the pages are neatly designed in Elementor, maintain the approved structure, display correctly on all devices, do not break after translation, and are ready for advertising traffic.

Requirements: Mandatory Practical experience with Google Ads. Experience in promoting commercial websites. Ability to conduct a full website audit. Experience with Google Analytics. Proficiency in Google Search Console. Experience with Google Tag Manager. Knowledge of Google ranking factors. Experience with WordPress admin panel. Ability to work with large volumes of information and analytics. Will be an advantage Experience in promoting manufacturing enterprises. Working conditions: · Part-time employment · Be available during working hours · Most importantly - results and cost minimization Responsibilities: Setting up, managing, and optimizing advertising campaigns in Google Ads. Planning and launching advertising campaigns for various company activities. Analyzing advertising effectiveness, optimizing budget, lead cost, and conversions. Conducting comprehensive SEO audits of websites. Identifying and fixing technical errors affecting indexing and ranking. Developing SEO strategies for new and existing websites. Creating a semantic core, clustering key queries. Controlling internal and external SEO optimization. Setting technical tasks for copywriters regarding SEO text writing. Analyzing competitors and their advertising activities. Working with Google Analytics 4, Google Search Console, Google Tag Manager. Analyzing user behavior and conversion paths. Formulating recommendations for improving website structure. Participating in the design of new websites and landing pages. Consulting designers and developers on SEO and advertising requirements at the website creation stage. Controlling the correctness of technical requirements implementation after the website launch. Regularly monitoring website positions and preparing reports. Searching for new opportunities to increase organic and paid traffic. Main tasks: Increasing the number of quality leads from websites. Reducing lead cost. Improving organic traffic. Increasing website conversions. Controlling the effectiveness of advertising campaigns. Participating in the creation of new websites in such a way that they are ready for effective SEO promotion and advertising launch.