Landing page optimization

Good afternoon. I need to adjust the website launch and possibly the layout on WordPress. The website displays upon launch as shown in the screenshot. The freelancer who worked on it has disappeared and did not complete the job. We need to check the correctness of the layout and finish it. Both on desktop and mobile versions. The design is in Figma, and the design that needs to be done is also in the screenshots; it seems to be mostly done, but the correct display on different screen sizes is not completed.

Requirements: Mandatory Practical experience with Google Ads. Experience in promoting commercial websites. Ability to conduct a full website audit. Experience with Google Analytics. Proficiency in Google Search Console. Experience with Google Tag Manager. Knowledge of Google ranking factors. Experience with WordPress admin panel. Ability to work with large volumes of information and analytics. Will be an advantage Experience in promoting manufacturing enterprises. Working conditions: · Part-time employment · Be available during working hours · Most importantly - results and cost minimization Responsibilities: Setting up, managing, and optimizing advertising campaigns in Google Ads. Planning and launching advertising campaigns for various company activities. Analyzing advertising effectiveness, optimizing budget, lead cost, and conversions. Conducting comprehensive SEO audits of websites. Identifying and fixing technical errors affecting indexing and ranking. Developing SEO strategies for new and existing websites. Creating a semantic core, clustering key queries. Controlling internal and external SEO optimization. Setting technical tasks for copywriters regarding SEO text writing. Analyzing competitors and their advertising activities. Working with Google Analytics 4, Google Search Console, Google Tag Manager. Analyzing user behavior and conversion paths. Formulating recommendations for improving website structure. Participating in the design of new websites and landing pages. Consulting designers and developers on SEO and advertising requirements at the website creation stage. Controlling the correctness of implementing technical requirements after the website launch. Regularly monitoring website positions and preparing reports. Searching for new opportunities to increase organic and paid traffic. Main tasks: Increasing the number of quality leads from websites. Reducing lead cost. Improving organic traffic. Increasing website conversions. Controlling the effectiveness of advertising campaigns. Participating in the creation of new websites in such a way that they are ready for effective SEO promotion and advertising launch.

Checkout and cart - fix the order form (fields for full name/email, logic for blocking delivery/payment, default delivery), add relevant product recommendations in the cart, progress bar to free delivery, lower the delivery threshold to 1500 UAH. Design/UI - remove the template green color of buttons to branded, unify product cards and photos, fix the banner (clickability, contrast, CTA), tidy up the site header (login, messengers, working hours). Mobile version - quick selection of product weight without going to the card, smaller and larger icons in the header. Technical and SEO bugs - fix 8 404 pages, duplicate Titles, hreflang for Ukrainian/Russian versions (remove the Russian version from indexing), Open Graph images, speed up loading (LCP), add SEO texts to category pages. In general, there is much more work, it can be done project-wise, block by block. I am waiting for proposals. https://tvoi.com.ua/

It is necessary to create the first stage of the TehnoVek website for the sale of electric transport and equipment. Budget for the first stage: 12,000 UAH. Work format: through the Freelancehunt Safe. Tasks for the first stage: Installation and basic configuration of WordPress. Installation and configuration of WooCommerce. Selection and configuration of a template, preferably Astra or another suitable option after agreement. Creation of the basic structure of the website. Creation of the main page. Creation of main product categories: electric scooters; electric tricycles; electric bicycles; motor vehicles and ATVs; spare parts and accessories; service and support. Adding the first products or preparing the structure for their addition. Setting up contacts, communication buttons, phone, messengers. Basic adaptation of the website for mobile devices. Preparing the website for further content filling and development. Expected result: A functioning basic TehnoVek website on WordPress + WooCommerce, ready for further filling with products, texts, photos, and launching advertising.

Creation of a modern corporate website that will serve as the main digital representation of the company and will combine the functions of business presentation and online product sales.