Optimization and development of Google Business Profile (Google Maps)
Project Goal
The main goal of the work is to increase the number of leads from Google Business Profile (Google Maps).
A lead is understood as:
incoming call
message (WhatsApp / form / chat)
appointment for consultation
visit to the website with a subsequent application
All actions should be aimed at not at “managing the profile”, but at increasing real customer inquiries.
Scope of Work
1. Audit of Google Business Profile
Conduct a complete audit of the profile and provide recommendations for improvement:
correctness of categories
optimization of description
presence of keywords
completeness of services
photos and visual content
reviews
visibility for main queries
competitive analysis of profiles in the region
After the audit, provide a optimization plan.
2. SEO Optimization of the Profile
It is necessary to:
optimize business description
optimize categories
add and optimize services
implement key search queries
Main queries (example):
botox Marbella
medicina estética Marbella
relleno labios Marbella
permanente cejas Marbella
The goal is to increase the visibility of the profile in local Google Maps results.
3. Content Activity of the Profile
Maintain regular activity in the profile.
Photos
Add:
photos of procedures
photos of the office
photos of the team
photos of results before / after
Minimum:
20+ new photos per month
Posts Google *you take from the SMM team, there are plenty of posts
Publication of posts:
procedures
results
educational content
promotions
Minimum:
4–8 posts per month
4. Working with Reviews
It is necessary to:
use keywords in responses
develop a system for regularly obtaining new reviews
Goal:
constant growth in the number of reviews and maintaining a rating of 4.7+
5. Lead Tracking (mandatory requirement)
Work will be evaluated by the number of leads from Google Business Profile, so it is necessary to set up a correct tracking system.
Mandatory:
Setting up UTM tags
For all links in the profile:
Website
Booking
any additional links
Example:
utm_source=google
utm_medium=maps
utm_campaign=google_business_profile
Tracking Sources
It is necessary to understand:
how many users visited the website
how many called
how many wrote
how many booked
6. Reporting
The report is provided weekly.
The report should include:
profile views
number of clicks
website visits
calls
messages
number of new reviews
number of published photos
number of posts
number of leads from Google
KPI
Main KPI:
Number of leads obtained from Google Business Profile
Additional indicators:
growth in profile views
growth in visits
growth in the number of reviews
growth in visibility for key queries
Requirements for the Specialist
Experience with is mandatory:
Google Business Profile
local SEO
UTM tags
traffic analytics
Google Maps optimization
The candidate must provide:
cases of promoting Google Business Profile
examples of results
description of the work strategy
Important
Payment and continuation of cooperation directly depend on the dynamics of lead growth from Google Maps.
The goal is not to manage the profile, but to increase the number of customer inquiries.
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30 days228 USD30 days228 USD
Good day.
I have experience working with Google Business Profile and local SEO, where the main goal is not just managing the profile, but increasing the number of calls, messages, and bookings from clients via Google Maps.
How I work on such projects:
1. Full audit of Google Business Profile
• checking categories
• optimizing the description with keywords
… • analyzing services
• checking photos and content
• analyzing reviews
• analyzing competitors in the region
• checking visibility for key queries
After the audit, I provide a clear optimization plan for the profile.
2. SEO optimization of the profile
• optimizing the business description
• correctly selecting primary and additional categories
• optimizing the list of services
• implementing key queries (for example: botox Marbella, medicina estética Marbella, relleno labios Marbella, etc.)
3. Content activity of the profile
• adding photos of procedures, the office, the team, results
• publishing posts (procedures, results, promotions, educational content)
4. Working with reviews
• responding to reviews using keywords
• a system for regularly obtaining new reviews
• maintaining a rating of 4.7+
5. Lead tracking
• setting up UTM tags for all links in the profile
• tracking website visits
• tracking calls and inquiries
• integration with Google Analytics
6. Reporting
Weekly report with metrics:
• profile views
• clicks
• website visits
• calls
• messages
• new reviews
• published photos and posts
• number of leads from Google Maps
My approach is to increase real client inquiries through optimizing local visibility on Google Maps.
Cost of work — $200 / month.
I can also show examples of work with local businesses and briefly describe the growth strategy for your profile.
-
30 days251 USD30 days251 USD
Good day!
I took a quick look at your profile on Google Maps:
- General website mentioning Barcelona. Google is not sure about the connection specifically to Marbella for queries like "lip filler Marbella."
- Categories and attributes are incomplete, lacking secondary ones.
- Description lacks semantics and detail regarding your procedures, services are absent.
- Booking does not work, social media is not fully linked, photos are old/general, there are almost no posts. The profile looks inactive, views are declining.
- Reviews are rare, not all have responses, resulting in missed potential for visibility and behavioral signals.
Your rating of 5★ is great, the clinic is reputable, and services are in demand. It just needs some technical improvements to your profile and website so that more people can find it and make appointments.
…
I suggest taking action with a strict focus on your KPIs - real leads (calls, messages, appointments, requests):
- Complete audit + profile optimization plan.
- Regular content: photos and posts for freshness.
- System for collecting and processing reviews (response templates, QR for collection).
- Technical connection: landing page for Marbella, Schema, NAP synchronization, lead analytics.
- Weekly reports on your metrics + dynamics of keywords.
If needed - parallel local advertising for a quick boost in Maps.
I am ready to conduct a detailed free audit of your profile within a day and create a complete work strategy for a month with the possibility of continuing cooperation on a permanent basis.
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1 day28 USD
8305 154 1 3 1 day28 USDGood time of day! 🧡
I am ready to start working, I will be happy to help with minimal deadlines 😉
I have experience working on similar projects. 🌼 (There are reviews on this topic and work in the portfolio)
I will do it in the best way, I will start now! 🚀🛸✈️
Be sure to write, we will discuss. I respond instantly!
-
30 days399 USD
2227 5 1 30 days399 USDHello! I have reviewed your assignment and believe that I can successfully complete it. I would be happy to collaborate, please write to me personally for further details.
-
30 days285 USD
1441 24 0 1 30 days285 USDGood day.
I have experience working with Google Business Profile and local SEO, the main task in such projects is not just managing the profile, but increasing the number of real inquiries (calls, messages, bookings).
What I propose to do:
Full audit of Google Business Profile
— analysis of categories
— checking the description and keywords
… — analysis of service completion
— audit of photos and content
— analysis of reviews
— analysis of competitors in Google Maps for Marbella
SEO optimization of the profile
— optimization of the description for key queries
— correct structure of categories
— optimization of services
— implementation of local keywords (botox Marbella, estética médica Marbella, etc.)
Content activity
— adding photos of procedures/results/team
— regular publication of Google Posts (4–8 per month)
— optimization of photos for local queries
Working with reviews
— developing a system for obtaining new reviews
— responses using keywords
— maintaining a rating of 4.7+
Lead tracking
— setting up UTM tags for all links
— tracking clicks, calls, and bookings
— analytics of traffic sources
Reporting
Weekly report with metrics:
— profile views
— clicks
— website visits
— calls
— messages
— new reviews
— number of leads from Google Maps
I work with tools such as Google Business Profile, Google Analytics, Search Console, Ahrefs.
I am also ready to show examples of work with local SEO and Google Maps optimization.
I would be happy to discuss the details and conduct a preliminary audit of your profile.
-
30 days342 USD
888 10 0 30 days342 USDHello!
My name is Andriy, I am a media buyer with over 4 years of experience working with Google and Meta Ads, and I know well how to effectively use this tool to attract clients in your niche. I am also familiar with all the issues that may arise during the launch of advertising campaigns📈
I offer a consultation during which we will:
-analyze your current request;
-determine the start of promotion and structure;
-provide practical recommendations to increase conversion;
-plan the further campaign strategy for sales.
…
Would it be convenient to have a short online meeting soon?
436 applications for a fitness center in Kyiv | Google Ads
https://freelancehunt.com/showcase/work/436-zayavok-dlya-fitnes-tsentru-m/1836211.html
Google Ads: advertising for car rental in Kyiv
https://traffic-wave.notion.site/Google-Ads-2f01dd3406af8022924afbc6b6ff791a?pvs=73
Google Ads: scaling applications from the website — from chaos to a system with CPL $1.54
https://traffic-wave.notion.site/Google-Ads-CPL-1-54-2f21dd3406af80ccb081c385089b715a?pvs=73
21 clients in 30 days: how we tested 4 funnels and achieved ROAS 10x in NYC
https://traffic-wave.notion.site/21-30-Meta-Ads-4-ROAS-10x-NYC-2f31dd3406af8014b52fecf34db1199a?source=copy_link
Google Ads: advertising for outdoor & tactical brand
https://traffic-wave.notion.site/Google-Ads-outdoor-tactical-2f21dd3406af80ac933cfc34259d8ccf?source=copy_link
About me in numbers:
30+ satisfied clients (USA, Canada, Europe, Australia)
12 months - average collaboration duration
Average ROAS of projects - 350%
Average budget in work - $10,000+
I am interested in your project. Please write to me privately.
Have a great day!🤝
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7 days296 USD
2993 12 0 4 7 days296 USDYour focus on actual leads rather than just maintaining a profile is exactly how Local SEO should work for high-intent services like Botox or lip fillers in Marbella. I understand visibility is useless if it doesn't translate into calls, WhatsApp messages, or bookings. I will start by auditing your categories and visibility against local competitors to identify exactly where we are losing potential patients to nearby clinics.
My strategy involves deep keyword integration while maintaining the required cycle of 20+ photos and 8 posts to keep the profile active and engaging. I will implement a strict UTM tagging system for your Website and Booking links to ensure every lead is attributed correctly in your analytics. By optimizing review responses with local keywords and setting up a systematic feedback loop, we will drive both your ranking and your conversion rate. I have successfully scaled local visibility for medical aesthetics before and know how to make a profile dominate the Marbella market.
Looking forward to discussing your project in detail.
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30 days684 USD
1240 14 0 30 days684 USDGood day. The task is clear: not just maintenance of the profile, but growth of real leads from Google Business Profile.
I am ready to take on the audit, optimization of the profile, work with services, photos, posts, reviews, UTM tagging, and reporting.
It is important to note right away: the results are influenced not only by the work on GBP, but also by competition, reviews, offers, the website, and demand in the region. Therefore, it is better to assess effectiveness based on the dynamics of lead growth and key performance indicators after the implementation of the work.
To start, I need the link to the profile, the website, and access to the profile statistics.
We work and you pay in stages, through escrow.
… Experience working with services and businesses in Ukraine, Czech Republic, Romania.
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11 days341 USD
4577 109 0 11 days341 USDGood day
I am interested in your project. I would like to discuss all questions regarding cooperation in more detail.
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7 days342 USD
344 7 days342 USDHello! FlipFactory has a ready product FlipAudit — an automated audit of Google Business Profile with AI analytics.
What we can do for you:
✅ Full GBP audit: categories, description, keywords, photos, reviews, competitors
✅ SEO optimization of the profile for your queries (botox Marbella, aesthetic medicine, etc.)
✅ Setting up UTM tags for all links
✅ Lead tracking system (calls, messages, transitions)
✅ Weekly reports with KPIs (views, clicks, leads)
✅ Strategy for obtaining new reviews and maintaining a rating of 4.7+
…
We have experience with Google Maps API, Google PageSpeed, competitive analysis. Our tool FlipAudit automates most of the analytics.
Ready to start with the audit within 2-3 days.
Portfolio: flipfactory.it.com
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30 days285 USD
1180 14 0 30 days285 USDHello! I have reviewed your order and am ready to implement it.
SEO specialist for over 9 years, 100+ successful projects in the USA / Europe / Ukraine.
I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies. You can see more details in the portfolio of my account.
My services:
- Competitor and market analysis. Building a long-term strategy.
- Initial complete optimization of the entire website.
… - Technical audit of the website, fixing errors.
- Monthly management, increasing targeted organic traffic, improving website ranking.
- Building quality LinkBuilding.
- Setting up Google Analytics & Facebook Pixel, installing all important conversions for tracking.
Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, forming a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital certificate as an SEO specialist from a leading company in the USA. A large base of knowledge and understanding of how to act in various situations.
- Focused on long-term cooperation.
Wishing you a good mood, I will be waiting for your feedback =)
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