Dear freelancers,
after the first round of bids, I realized one simple thing: many of you do not read the technical assignment at all. At most, you skimmed through a few lines, and then the standard set begins: subscription fee, monthly support, SEO for six months, a million traffic, and a bit of magic on top.
Let me clarify right away, so there are no unnecessary fantasies: I do not need monthly support, I do not need a subscription fee, and I definitely do not need stories about how you will bring crowds of traffic in six months. This is project work.
The task is simple and specific: prepare the project website for production and perform basic SEO optimization according to the technical assignment.
What is included in the work:
— create the website structure according to the semantics;
— prepare a content plan;
— fill the website;
— create internal linking;
— write meta title, description;
— and generally perform everything that logically follows from the technical assignment.
So you do not need to sell air. You need to open the technical assignment, read it carefully, and provide a proposal based on the essence.
Once again: this is project work. One-time. Based on a specific technical assignment.
Therefore, I would appreciate it if before sending a template “sheet” about strategies, promotion, and the bright future of the website, you still read what exactly needs to be done.
Service Name / Subject of the Contract
Preparation of the corporate website vega2b.com for launch in production and comprehensive SEO optimization.
Technical Assignment
1. General Information
Project: preparation of the website vega2b.com for launch and comprehensive SEO optimization.
Type of website: corporate B2B website.
Format of work: a set of works to prepare the website for indexing, organic promotion, and correct operation of analytics.
2. Purpose of Work
Ensure the website's readiness for full launch, namely:
correct indexing by search engines;
technical SEO optimization;
logical SEO structure of the website;
optimization of key pages;
basic SEO content filling;
setting up analytics systems;
readiness of the website for further organic promotion.
3. Scope of Work
3.1. SEO Audit of the Website
A comprehensive check of the website is conducted before launch, including:
HTTP status of pages, errors 403 / 404 / 500;
website accessibility for search bots;
correctness of robots.txt, sitemap.xml, meta robots, canonical;
URL structure, logic of sections, page nesting;
presence of duplicate pages, URLs, titles, meta descriptions;
loading speed, Core Web Vitals, mobile adaptation;
structure of headers H1–H3;
internal linking;
basic technical and layout errors affecting SEO.
Result: a list of identified errors, their criticality, and recommendations for elimination.
3.2. Formation of the Semantic Core
Selection and processing of search queries for the website are performed, including:
Queries are cleaned, grouped, clustered, and distributed among the landing pages of the website.
Result: structure of key queries linked to the website pages.
3.3. Formation of the SEO Structure of the Website
The SEO structure of the website is developed or clarified, defining the main and landing pages, including:
Main;
About the Company;
Services / Solutions;
Products;
Cases;
FAQ;
Blog;
Contacts.
If necessary, additional pages are created for specific services, products, solutions, or groups of queries.
Result: agreed SEO structure of the website.
3.4. Technical SEO Optimization
Technical work necessary for correct indexing and SEO preparation of the website is performed, including:
setting up robots.txt;
generation and verification of sitemap.xml;
connecting the website to Google Search Console;
setting up canonical;
setting up 301 redirects;
elimination of errors 404, soft 404, redirect chains;
optimization of URL structure;
implementation of structured data where appropriate, including:
Organization,
Breadcrumb,
Article,
Product or Service;
basic optimization of speed and Core Web Vitals metrics, including LCP, CLS, INP.
3.5. On-page SEO Optimization
Key pages of the website are optimized. For the agreed list of pages, the following are performed:
preparation of Title;
preparation of Meta Description;
formation of H1;
building the structure of H2–H3;
preparation or editing of SEO texts;
optimization of alt attributes of images.
Optimization is applied at least to the main pages of the website: main, about the company, services, products, solutions, cases, contacts.
3.6. Content Filling
Basic SEO content for the main pages of the website is prepared. The content must be:
unique;
relevant to target search queries;
clear and useful for the B2B audience;
structured and suitable for placement on the website.
Content is filled for the main commercial and service pages, as well as for FAQ / cases according to the agreed structure.
3.7. Internal Linking
A logical system of internal links between key pages of the website is formed for the purpose of:
3.8. Setting Up Analytics
Checked and, if necessary, set up:
3.9. Final Check Before Launch
Before launch, a final check of the website is conducted, including:
4. Result of Work Execution
After the work is completed, the website should be:
technically optimized;
ready for indexing by Google;
optimized for target search queries;
structured according to SEO requirements;
filled with basic SEO content;
connected to analytics systems.
5. Results / Deliverables
As a result of the work performed, the Client receives:
SEO audit of the website;
semantic core;
SEO structure of the website;
list of technical recommendations for implementation;
SEO optimization of key pages;
prepared content;
configured analytics;
final report on completed work.
6. Acceptance Criteria for Work
The work is considered completed if:
critical SEO errors within the scope of work have been eliminated or processed;
the main pages of the website are optimized;
the website is prepared for indexing;
basic analytics systems are set up;
the structure of the website meets the agreed SEO requirements.
