PR strategy for the architectural company VR solution
We are looking for a contractor for the comprehensive development and implementation of a PR and marketing strategy for the architectural company VR solution. Goals: - Increase brand recognition of the company in the market - Build a strong employer brand - Grow the audience on Instagram by +7,000 – 10,000 followers - Update and improve the company website - Attract new clients and candidates Tasks: 1. PR Strategy Development of a comprehensive PR strategy (online + offline) Defining the company's positioning in the market Formulating key messages and tone of voice Media publication plan (architecture, business, lifestyle) Working with cases, projects, and the company's expertise Collaborations, partnerships, events ⸻ 2. Instagram (update + development) Audit of the current account Development of a content strategy Visual concept (unified style) Content plan (posts, stories, reels) Engaging the audience and increasing followers (7–10k) Working with personal branding (if relevant) Recommendations for targeted advertising ⸻ 3. Website Update Audit of the current website Suggestions for structure and UX/UI Content update (texts, cases, portfolio) Positioning the company through the website Basic SEO recommendations