Assistant for a targetologist for an infobiz project

Good day, I need a specialist for setting up advertising on Facebook, Instagram, and possibly Google. If there is someone who is ready to collaborate on a permanent basis, please reach out.

Creative Designer (Traffic Arbitration) We are looking for a designer who can create attention-grabbing advertising creatives that deliver results. What needs to be done: Create static advertising banners for Facebook, Instagram, TikTok, and other platforms. Adapt creatives for different formats and placements. Work with existing concepts and propose your own ideas. Quickly make adjustments and launch new creative options. Collaborate with media buyers and the team.

We are looking for an effective Meta-targetologist who can work with complex projects and is responsible for the effectiveness of advertising, not just its launch. Project — recruitment of candidates for a vacancy. Direction: attracting quality targeted responses for an office vacancy in Kyiv. Tasks: • launching and managing advertising campaigns in Meta Ads • attracting quality targeted responses for an office vacancy in Kyiv • working with cold audiences and finding new sources of applications • testing creatives, audiences, and advertising combinations • scaling effective campaigns and disabling non-working ones • optimizing the cost of targeted responses and budget • controlling the quality of incoming applications (relevance of candidates, compliance with requirements) • adhering to moderation rules and finding stable solutions for working in complex advertising niches Important: • priority — quality targeted responses, not their quantity • irrelevant applications and non-target traffic are not considered results • if the quality of applications is systematically low, cooperation will be terminated • looking for a specialist with practical experience who can bring quality candidates, not just test basic hypotheses at the expense of the advertising budget Requirements: • confident experience with Meta Ads • experience attracting candidates for vacancies through Meta Ads will be an advantage • ability to work with cold audiences and find new segments • focus on quality targeted responses, not on reach and clicks • experience optimizing advertising campaigns by cost and quality of applications • understanding the specifics of passing moderation and ability to create conversion advertising materials • analytical approach, independence, and responsibility for results Will be a big plus: • experience launching advertising campaigns in gray niches • successful experience attracting candidates for vacancies in Kyiv and the Kyiv region • having cases with quality responses at target cost • ability to quickly find and scale working advertising combinations Payment: • discussed individually

A person is needed who will continuously search for and evaluate bloggers on Instagram for barter and paid collaborations with a women's event project (closed evening events for women in Kyiv).Tasks: Searching for female bloggers on Instagram by niche: pole dance, high heels dance, women's fitness, and similar areas Evaluating bloggers based on criteria (engagement, content quality, audience relevance — detailed criteria will be provided) Maintaining a database in Google Sheets (contacts, reach, negotiation status) Communicating with bloggers through the platform topbloggers.ua — initial communication takes place there, responses go into comments, further negotiations are handled by me/the manager Issuing bloggers a personal promo code with a 10% discount (format HER_NAME) for tracking sales from the collaborationPayment conditions for bloggers (for reference, not for the executor): Up to 5K followers — barter only (up to ~2000 UAH equivalent for exclusively high-quality UGC content) 5K–20K followers — ~3000 UAH 20K–50K followers — 3000–6000 UAH From 50K followers — from 6000 UAHRequirements for the executor: Experience in searching for and communicating with bloggers/influencers Understanding of Instagram metrics (reach, engagement, audience quality, bot activity) Attention to detail in maintaining tables/databases Preferably — experience working with topbloggers.ua or similar platformsCollaboration format: negotiable (can be hourly, or based on the number of found/engaged bloggers)Budget: negotiable based on interview results Category on Freelancehunt: Marketing → Influencer Marketing (if not available — Marketing → Other or SMM).Let me know if this is a replacement for the current person who searches for bloggers — then it’s worth clarifying why you are looking for a new one (to avoid asking unnecessary questions in correspondence with candidates).

About the project Ukrainian D2C women's clothing brand. Sales through our own online store (Horoshop). We manage TikTok Ads independently, have experience, set up pixel + server-side events (Events API), product catalog in Business Center. We need an experienced practitioner specifically in TikTok Ads for e-commerce to find growth points and increase ROAS. What is needed Audit of the TikTok ad account + consultation with an action plan. Format: written report + online call (1-1.5 hours) for discussion. No management needed, just a professional external perspective and specific recommendations that we will implement ourselves. Scope of the audit (what we need to obtain) 1. Account structure: campaigns, ad groups, whether there is audience overlap and self-competition, whether consolidation is correct. 2. Optimization and learning: working with the Purchase goal with a low volume of purchases, when to switch to Add to Cart, how to take ad groups out of learning. 3. Attribution: setting windows (1 day click vs 7 days), why TikTok account data diverges from actual orders in CRM, how to measure real ROAS. 4. Catalog and auto creatives: whether to use Video Shopping Ads, catalog retargeting, Smart+, auto-generation of creatives from the feed. 5. Creatives: assessment of the approach, recommendations on formats and testing. 6. Budget and bids: distribution, strategies, scaling. 7. Summary: prioritized action plan with specific steps to increase ROAS. What we will provide Guest access to TikTok Ads Manager, access to order analytics (real sales from CRM), description of the current situation and tests already conducted. Requirements for the performer Confirmed experience specifically in TikTok Ads for online stores / products / D2C (not general SMM, not just Meta or Google). Understanding of the e-commerce funnel and working with CRM attribution. Questions for response 1. Show 1-2 cases specifically for TikTok Ads for e-commerce with screenshots from Ads Manager (spending, purchases, ROAS). Niche, period, budget. 2. How do you optimize for Purchase when the pixel receives few purchases per week and the ad group does not exit learning? 3. How do you reconcile conversions from the TikTok account with actual orders in CRM, and what attribution window do you set for accurate figures? 4. Your experience with catalog Video Shopping Ads and Smart+: when does it yield results, and when does it not? 5. How do you avoid audience overlap between your own campaigns? Format and payment One-time work: audit (report) + consulting call. Indicate the cost and execution time. Approximately 3-5 working days for the audit. Timeline Ready to start immediately after selecting a performer.