About the company and current situation
There is a website of a company specializing in marketing, sociological research, and consulting. The website has DR 22, UR of the main page — 9, domain age — 15 years. No active SEO promotion has been done so far, existing traffic is the result of natural growth. Internal SEO was done long ago by a contractor.
Project goals
1. Increase targeted organic traffic from search engines.
2. Start receiving traffic from AI-based sources (for example, through high-quality content used in AI responses).
Main tasks requiring expertise
1. Improve the positions and ranking of the main page.
2. Improve the positions and target pages with key services.
3. Overall increase the site's visibility: Improve the positions of various pages through the implementation of points 1 and 2, as well as through content optimization and possibly other SEO practices.
Expected assistance from the mentor in the following areas:
Content strategy
— How to correctly select topics for content based on demand analysis, keywords, and competitors.
— How to gather a semantic core for articles, determine the optimal number and density of keywords for effective ranking.
Content creation and adaptation
— Consultations on creating high-quality, original articles for the company's blog.
— How to effectively adapt a developed topic for different platforms (own blog, guest post, article for partner), ensuring uniqueness and value for Google.
Content placement and link building
— Blog on the site: Support and review of content for compliance with SEO goals.
— Guest posting: Assistance in choosing reliable exchanges and quality platforms for guest post placement. Selection criteria, donor analysis.
— Partner platforms: Consultations on finding and selecting relevant partner resources.
— Building a backlink profile ("dilution"): Where and how to obtain quality links? What is the optimal number? How to form an anchor list? Strategy for safe and effective link building.
Using AI
Only as an assistant (editing, structuring). We will write for our site ourselves, ready to discuss for guest posts.
Vision of cooperation
I will provide you with all necessary access (Google Analytics, Search Console, etc.). We will analyze the site and niche together, then develop a detailed plan for 6 months. We need to communicate verbally, with meetings.
If you are interested, I will expect from you
— Your hourly rate
— The number of hours you see for this task
— A brief description of your experience in link building and content strategy (examples)
— Any clarifying questions regarding this request