Content creation brief for Instagram
Theme: Screen replacement for mobile phones.
Location: Kyiv, right bank.
Target audience: Smartphone owners in need of quality repair.
Main messages: Quality repair, fast service, warranty on work.
It is necessary to create Posts (images + text) + Video content
Posts - square 1:1 or carousels.
Photos of the work process, before/after, infographics, reviews of parts.
Style: Modern, minimalist, trust and professionalism.
Texts: Description of the process, tips, guarantees, answers to common customer questions.
Video content - format: Reels and Stories, duration 10-35 sec.
The video content should include the screen replacement process, tips for screen care, behind-the-scenes of the workshop
The video should be dynamic, with subtitles, effects, but without unnecessary complexity. With royalty-free music.
We are looking for an experienced person in creating content for Instagram. With knowledge of Instagram trends (Reels, Stories, algorithms).
Ability to write concise, interesting descriptions.