Need an SMM specialist for managing social media for a construction company
What needs to be done:
Development and implementation of a content plan
Creation of creative content (posts, Reels, TikTok videos, stories)
Writing engaging and selling texts
Preparation of visuals in a unified brand style
We are interested in people with experience, and please write the monthly management price right away
thank you
this is the analysis provided by the marketer
Content plan: posting every 2 days, stories every day.
Remodeling
– Facebook is dead again — clients are being lost.
– Reviews are poorly readable, although emphasis is placed on them — need to redo urgently.
– There is little before/after content — and this is one of the key factors of trust.
– Some photos look like stock — need to clarify that these are your works.
Globally
– Without social networks, even fixing the website is useless. People buy from those they trust.
– Need to show that there is a flow of clients, experience, and systematization.
– Posts — without descriptions. Need to add informative texts.
– Content plan: posting every 2 days, stories every day.
– Content addressing objections and frequently asked questions from clients — must have.
Where to start
– Let’s determine: walls or remodeling?
– Walls are simpler and faster — you can copy your model and start.
– Remodeling — higher entry cost, richer client, more time for ad tuning and warming up.
– Based on the chosen direction — I will connect to advertising, conduct a website audit, and we will build it.
On positioning and USP
– The best USP right now: license + premium quality.
– This attracts “meticulous” clients who need:
• Guarantees, numbers, deadlines
• Quality of materials
• Transparency of calculations
– We build overall communication around this: “we are clear” = above average price, but the illusion of control and safety → more trust.
