PPC Specialist (US Market) | Sporting Goods | Scale Up | Google, Bing, Meta, Reddit

Sport. I see you have a solid $200 AOV product in the US sporting goods niche that's already hitting its ROAS targets. The challenge now isn't finding what works, but pushing the boundaries of Google PMax and Meta's scaling algorithms without spiking your CPA. I've managed similar US-based e-commerce accounts where the focus shifted from testing to high-volume spending, specifically optimizing Merchant Center feeds to capture more intent-driven traffic in competitive segments.
My approach involves a heavy focus on Bing Ads to capture the higher-income demographic often overlooked, and Reddit Ads for community-specific targeting which is perfect for sporting goods. I've successfully scaled US e-com budgets significantly by leveraging GA4 attribution modeling and tightening GTM server-side tracking to ensure Meta's Advantage+ campaigns have the cleanest data possible. I'm ready to dive into your current account structure and identify the bottlenecks preventing that next level of growth.

Looking forward to discussing your project in detail.

Hello! I can offer promotion of your brand on Reddit and Quora - brand mentions in active threads specifically related to your topic. We can discuss the details in private.

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Good day!

I have studied your project and have relevant experience.

Our support costs 22,000 UAH/month.

If these terms are acceptable to you, we will prepare a detailed budget estimate.

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Sport

Understood the task: project in US e-commerce for sports goods, AOV ~$200, current economics on CPA/ROAS is acceptable, goal - significantly increase sales volume while maintaining KPI.

My experience in US e-commerce:
Worked with the US market in e-commerce and lead generation: focus on scaling through structure, feeds, assortment segmentation, auction control, and attribution, rather than just "pouring budget."

I understand the specifics of the US: high competition, the importance of website speed/delivery/trust overlays, and how changes in the feed/assortment directly affect Shopping/PMax volume.

… Experience with Bing and Reddit:
Bing/Microsoft Ads: have experience (Search, Shopping through Microsoft Merchant Center, importing/duplicating structures, separate optimization for their auction).

Reddit: basic understanding of mechanics and formats, can connect as an additional scaling source, but the core growth usually comes from Google/Microsoft + Meta. If Reddit is already generating sales for you - I will quickly analyze what to scale.

How I would scale while maintaining KPI:
Merchant Center (Google + Microsoft): feed diagnostics, GTIN/attributes, titles, product types, custom labels (margin/bestsellers/season/price bucket), feed rules, to scale exactly what maintains the economics.

Structure of Shopping/PMax: division by categories/margin/bestsellers, control brand vs non-brand, brand protection, and separating "locomotives" into individual campaigns for managed growth.

Search: expanding high-intent semantics, competitors (if appropriate), cleaning queries, increasing share of top/abs.top where it pays off.

Meta: scaling through broad + retargeting + catalogs (if available), controlling frequency and maintaining CPA through constant rotation of materials (on your side) and proper event optimization.

Analytics: GA4/GTM, checking conversions, deduplication, attribution, analysis by SKU/categories, to ensure growth is "profitable," not just turnover.

Scaling case studies:
Examples where I managed to increase volume without collapsing CPA/ROAS, I can provide screenshots/descriptions in private (usually this is growth through feed + assortment segmentation + campaign separation and traffic cleaning).

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Sport

Vlad, good afternoon!

My name is Andrey, I am a media buyer with over 3 years of experience in Google and Meta Ads and I know exactly how to effectively use this tool to attract clients in your niche.📈

Would it be convenient to have a short online meeting soon? During it, I will show examples of real results from projects in your niche. And we will agree on the terms.

436 applications for a fitness center in Kyiv | Google Ads
… https://freelancehunt.com/showcase/work/436-zayavok-dlya-fitnes-tsentru-m/1836211.html

Google Ads: Advertising for an outdoor & tactical brand (Prague, Czech Republic)
https://traffic-wave.notion.site/Google-Ads-outdoor-tactical-2f21dd3406af801da115e16959edddc9?source=copy_link

Shopify store in the niche of dog products. Scaling the store from scratch to €3,000 turnover per day
https://traffic-wave.notion.site/Shopify-3-000-2f31dd3406af80edb162edece5337476?source=copy_link

Meta Ads: eCommerce (clothing), USA — managing an advertising budget of $1.89 million
https://traffic-wave.notion.site/Meta-Ads-eCommerce-1-89-2f21dd3406af808d9e29fcd72a554954?source=copy_link

About myself in numbers:
-30+ satisfied clients (USA, Canada, Europe, Australia)
-12 months - average duration of cooperation
-Average ROAS of projects - 350%
-Average budget in work - $10,000+

I wanted to learn more about the project and get to know you. Please write to me in private messages)
Have a good day!

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Good afternoon, my team and I have more than 12 years of experience working with Google Ads & Microsoft Ads in various markets, including the USA. I indicate the price for the audit (written document + call to discuss results, prospects, growth points), but this price will be credited towards the cost of work if we continue to collaborate.

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Hello! I have carefully studied your project and am ready to start its implementation. Let's discuss the details for the best execution.

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