Presentation (search for a designer)
1. Purpose of the presentation:
To present and promote the product to freight forwarders by demonstrating its advantages in cost and delivery times, as well as flexibility through multimodal logistics.
2. Target audience:
The main audience is freight forwarders working with international cargo transportation.
3. Main tasks of the presentation:
- Highlight the main problems and pain points of the target audience.
- Show how the product solves these problems by optimizing logistics.
- Demonstrate key advantages: reduced delivery times and cost savings compared to pure air transportation.
4. Tone and style:
Professional yet friendly tone. Reserved but persuasive style aimed at building trust in the product.
5. Corporate style:
Use the company's brand colors and logo, as well as a style that aligns with the existing brand. Preference for visually simple yet effective elements (graphics, icons, symbols).
Website: www.lanxi.pl
6. Structure of the presentation:
Slide 1: Introduction
Brief information about the company and the logistics product. Mention of multimodal transportation.Slide 2: Problem description
Identify existing challenges in logistics (e.g., high cost of air delivery and long road transport times).Slide 3: Solution
The company's product as a unique solution — using a combination of air transportation with road delivery to achieve optimal times and costs.Slide 4: Advantages
- Speed: Delivery times close to air.
- Cost: Expenses lower than pure air delivery.
- Flexibility: Ability to choose the optimal route for the client. Use of icons for visual representation of these advantages.
Slide 5: Route map
Static map indicating main routes and consolidation points, highlighted by types of transport at different stages.Departure airports: Beijing, Urumqi, Almaty, Astana
Pickup points (warehouses for LTL consolidation): Shenzhen, Shanghai, Ningbo, Chengdu, Chongqing, Alashankou
Arrival airports (delivery): Warsaw, Prague, Frankfurt, Amsterdam
Slide 6: Conclusion
Call to action (e.g., contact information for inquiries, offer for consultation).
7. Special requests:
Use simple infographics and maps where appropriate to demonstrate routes and transport transitions.
Up to 3 examples with sketches from potential contractors will be considered.
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