Attracting clients for the fencing school landing - kendo.dp.ua
I set up a smart campaign Smart
22,306 - impressions
363 - clicks out of all clicks, there were only 3 connections to the group and one that reached the training. It seems to me that Google wasted money on garbage by launching ads on garbage partner sites.
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Launch - Only on my account.
Goal: Increase the number of sign-ups for trial training sessions (calls, transitions to the group in Telegram).
1. Main requirements
Campaign format: Search (Search) + Performance Max (with strict control of impressions).
Budget: Optimize for cost per conversion (max 150–300 UAH per application).
Payment for results: Preferably set up payment for conversions (calls, applications).
2. Campaign settings
Audience:
Geo: Dnipro (radius 5 km) (mainly those who can walk to training).
Age: 18–35 years. (payment from their own funds, not parents')
Interests: sports, martial arts, Japan, anime.
Keywords:
Phrases: "Japanese fencing Dnipro", "Kendo school Dnipro", "fencing training for children", "kendo for beginners".
Stop lifting weights in the gym. - as an option for attractionNegative keywords: "buy", "online", "cheap", "game".
3. Traffic quality control
Exclude:
Mobile applications and partner sites (except PMax).
Impressions outside the geo.
Landing page recommendations:
Clear CTA ("Sign up for training").
Application form + call tracking.
4. Reporting
Metrics: Conversions (calls, applications), CTR (>5%), CPA (<300 UAH).
Test duration: 2–3 weeks with daily monitoring.
5. Success criteria
Reduction of "wasted" clicks.
≥5 applications/calls per week with a budget of 1000–1500 UAH/month
The cost of a trial session is 200 UAH
Note: + 2000 UAH bonus if it takes off
For the freelancer: Indicate your experience in similar cases (screenshots from Google Ads), approach to optimization, and working conditions.
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160 Hello!
I have carefully reviewed your request and am ready to take on the setup of the advertising campaign. I can offer solutions that will help effectively reduce "wasted" clicks and attract quality traffic to your landing page.
Setting up a search campaign (Search) and Performance Max (PMax) with strict control over impressions to exclude unwanted resources and partner sites that do not relate to your target audience.
Clarifying the target audience is an important step for optimizing traffic. We will target residents of Dnipro aged 18-35 who are interested in sports and martial arts, which will significantly increase conversion.
Thorough setup of negative keywords and exclusions to avoid unnecessary expenses and direct advertising only to the appropriate audience.
…
Monitoring conversion costs and results — we will set up reporting that will allow tracking CPA, CTR, and the number of applications to maintain an optimal budget and achieve the set goals.
Reporting and regular monitoring — I will monitor the campaign results daily during the testing period to achieve minimal costs for attracting each client.
I am ready to start setting up the campaign and work with you to achieve results that will bring quality applications and calls.
I await your confirmation to begin work!
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407 I have 10+ years of experience with Google Ads. Let's set up advertising for you.
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505 Hello!
We are an officially registered Web Studio specializing in "turnkey" website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.
We are ready to take orders and execute according to your wishes.
Write to us in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.
Have a nice day :)
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5182 111 4 Hello, Dmitry!
I am Alexey, a certified Google Partner with experience in contextual advertising. I will help increase the number of sign-ups for trial training sessions at your fencing school by optimizing campaigns for Search and Performance Max. I will exclude non-target traffic and set up precise keywords to attract the right audience (ages 18-35, interests: sports, martial arts). Monitoring results and transparent reporting will help achieve your goals!
Best regards, Alexey.
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377 2 0 Good day! I have carefully reviewed your project and am ready to start working. I guarantee quality and timely execution.
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kendo.dp.ua
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kendo.dp.ua
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у вас на першої сторінці немає торгової пропозиції - люди заходять та не розуміють що ви їм пропонуєте: послугу чи прочитати про фехтованіе
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