Project Description

We are building Estalto — a data-driven PropTech SaaS platform for the MENA region.
Think of it as the Real Estate Intelligence Engine: analytics + listings intelligence + CRM + investor insights.

We are looking for an experienced Senior Product Researcher / Product Manager to conduct deep competitive research of US PropTech platforms and create a full Product Definition for our platform.

This project requires someone who can analyze complex SaaS systems, extract feature models, and translate them into a structured product vision and MVP specification.

🎯 Scope of Work

1. Competitive Research of US PropTech Platforms

Analyze the following platforms (and potentially more):

• Roofstock

• AppFolio

• Zillow Premier Agent

• Redfin Investor Tools

• Realtor.com Pro

• Opendoor

• (Optional: CoStar / LoopNet)

For each platform, deliver:

• Detailed feature breakdown

• Value proposition

• Pricing & monetization

• Strengths & weaknesses

• User flows (high-level analysis)

• Market positioning

• Opportunity gaps

2. Feature Matrix (Competitor Comparison)

A structured spreadsheet comparing features across competitors:

This matrix should clearly show:
✔ what exists,
✔ what is missing,
✔ and where Estalto can differentiate.

3. Product Definition for Estalto

This is the core deliverable.

It should include:

Product Vision & Positioning

• What Estalto is

• Who it serves (agents, investors)

• Market differentiation

Value Proposition

• For agencies

• For investors

• For the regional market

Product Pillars

4–6 foundational components.

Feature Set

• Full feature map (v1.0 + future)

• MVP scope (clear, structured, prioritized)

• User stories & acceptance criteria

• Use cases

• Basic UX flow diagrams

Non-functional Requirements

At a basic level (performance, security, scalability).

4. Product Roadmap (6–12 months)

A clear, strategic roadmap including:

• MVP release

• R1, R2, R3 post-MVP

• Prioritization using MoSCoW or Impact/Effort frameworks

📦 Expected Deliverables

1. Product Research Report (PDF/Notion, 30–60 pages)

2. Competitor Feature Matrix (Google Sheets/Excel)

3. Full Product Definition Document

4. MVP Specification (detailed)

5. User Personas & User Journeys

6. Roadmap Document (6–12 months)

Delivery in Notion is preferred but PDF is acceptable.

🧪 Requirements

• 3–5+ years in product research or product management

• Strong experience with SaaS (PropTech is a bonus)

• Ability to structure complex systems

• Fluent English

• Excellent documentation & analytical skills

• Understanding of real estate or financial products is a plus

⏱ Timeline

10–20 days, depending on the depth of research.

💵 Budget

Up to €3,000

Higher budget may be considered for exceptional experience.

📝 How to Apply

Please include:

1. Samples of your previous product research or product specs

2. Brief summary of your experience in SaaS or PropTech

3. Why you believe you are a strong fit for this project

4. Estimated delivery timeline

🔥 Optional:

Ongoing collaboration is possible — Estalto is a long-term project with a large product surface.