The template of document structure 

Key Elements of Quality Analysis Before Creating a Website

1. Target Audience Analysis (TA)

Goal: To understand who the website is being created for, what their needs are, and how they behave online.

Steps:

• Divide the audience into segments based on demographics, geography, behavior, and interests.

• Identify the main pain points and needs of users.

• Create detailed user portraits (personas).

Result:

• Detailed description of segments, including:

  • Age, gender, place of residence.

  • Their goals and motivations.

  • Problems that the website should solve.

  • Devices and channels used (mobile, desktop, social networks).

2. Competitor Analysis

Goal: To find out what competitors are doing, what works well for them, and where there are opportunities for improvement.

Steps:

• Gather a list of direct and indirect competitors.

• Analyze their websites:

  • Design and structure.

  • Unique selling proposition (USP).

  • Functionality (shopping cart, filters, personal account).

  • SEO (keywords, content, site structure).

• Identify their strengths and weaknesses.

Result:

• Competitor comparison table.

• List of ideas for creating a unique and effective website.

3. Business Goals Analysis

Goal: To ensure that the website will meet the objectives and strategy of the business.

Steps:

• Clarify goals: increase sales, automate processes, inform customers.

• Evaluate current processes that the website can improve.

• Determine key performance indicators (KPIs): conversions, traffic, sales volume.

Result:

• List of website tasks and goals.

• Ideas for improving business processes.

4. Technical Analysis and Functional Requirements

Goal: To understand what functionality and site structure are needed.

Steps:

• Determine the necessary elements and pages:

  • Homepage.

  • Catalog of goods or services.

  • Personal account.

  • Feedback form.

• Choose suitable technologies and platforms.

• Plan integrations (CRM, payment systems, analytics).

Result:

• Detailed list of requirements.

• Complete technical specification (TS).

5. User Experience (UX) Analysis

• Goal: To understand how users interact with similar websites, what causes difficulties, and what can be improved.

• Methods:

  • Analysis of the user journey on competitors' websites.

  • Identifying difficulties in navigation and using functionality.

• Result: Recommendations for improving UX during the design phase.

6. SEO Analysis

Goal: To lay the foundation for successful website promotion.

Steps:

• Conduct keyword research.

• Develop a site structure that is optimal for SEO.

• Plan the creation of content (articles, product/service descriptions).

• Compare the loading speed of competitors' websites.

Result:

• List of keywords.

• Recommendations for creating content.

Final Report

1. Introduction

• Purpose of the analysis.

• Methods and tools.

2. Target Audience

• Description of segments.

• Detailed user portraits.

3. Competitive Analysis

• Comparison table.

• Strengths and weaknesses of competitors.

4. Business Goals and Strategy

• Main tasks of the website.

• Key business goals and KPIs.

5. Technical Requirements

• List of pages and blocks.

• Website functionality.

6. User Experience (UX) Analysis

• Recommendations for improving UX during the design phase.

7. SEO Foundation

• Keywords.

• Recommendations for structure and content.

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