Good day everyone!
We need to develop a corporate identity for a company operating in the Asian market as well as in Europe and the USA - but with a focus on the Asian market (specifically China).
The main activity of the company is providing services on the Amazon marketplace for factories in Asia (account management and registration, companies, etc.)
We are looking for designers with experience and a focus on CORPORATE IDENTITY!!!
____________________________Technical Task____________________________
Company Name: AccsKey
Slogan: “The Key to Faster Sales”
Target Audience:
Main focus on the Asian market, particularly China. The target audience includes all factories in China trading on Amazon, as well as individuals conducting business on Amazon.
Also targeting clients from Europe and the USA, but usually these are all individuals.
Main Activity:
Goals and Objectives:
Create a unique, memorable, and professional corporate identity that reflects:
The global scale of the company.
High competence in working with Amazon.
Focus on the Asian market (China).
Trust and reliability.
Acceleration and efficiency of sales (related to the slogan).
Elements of Corporate Identity:
Logo:
Should be concise, easily readable, and versatile.
Possible use of elements subtly reflecting the idea of “the key to success,” or other symbols related to e-commerce.
The color palette should combine elements associated with Asia (e.g., red, gold) and colors related to the Amazon brand (e.g., orange, blue), creating a harmonious balance.
Color Palette:
Fonts:
Main font: modern, readable, sans-serif (e.g., Open Sans, Roboto).
Secondary font: decorative, may reflect Eastern aesthetics.
Brand Elements:
Graphic elements: stylized lines reminiscent of Asian patterns, or elements of e-commerce (cart, package, growth chart).
Icons and pictograms for presentations and documents. To filter out bots, please write the word "Rock" in your proposal.
Business Card Design:
Double-sided business card.
Name, position, contacts (phone, email, website).
QR code leading to the company website.
Document Templates:
Branding for Social Media:
Avatar and cover for WeChat, Facebook, LinkedIn, Telegram.
Posters and layouts for publications.
Special Requests:
The design should be modern and minimalist, but with accents on Asian culture.
Do not overload with small details.
Ability to use the corporate identity in adaptive formats (web, print, mobile devices).
Formats:
All elements must be provided in vector formats (AI, EPS, SVG) and raster formats (PNG, JPG, PDF) with high resolution.