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Project name: 1SAFETY
Field of activity: Internet portal about safety, outsourcing services, social networks, B2C products
Brand mission: Make safety culture accessible
Brand values: Safety, efficiency, accessibility
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2. Goals and objectives of development
Develop a corporate identity that will be used in the following 1SAFETY products:
Internet portal (1SAFETY.global)
Outsourcing portal (1SAFETY.pro)
Social networks (YouTube, Instagram, Telegram, WhatsApp)
B2C products (branded products, safety goods)
The corporate identity must:
Look modern, technological, and professional
Instill trust and associations with safety
Be flexible for use in various formats (online and offline)
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3. Key elements of corporate identity
3.1. Logo
Minimalistic, strict, reflecting the theme of safety and technology
Main and additional color options
Horizontal and vertical layouts
Options for light and dark backgrounds
Minimum size at which the logo remains readable.
3.2. Corporate colors
The corporate identity of 1SAFETY should be based on a combination of white, black, and their shades, as well as a contrasting yellow color for accent elements.
Main colors:
White (#FFFFFF) – background, space, cleanliness
Black (#000000) – strictness, professionalism, contrast
Dark gray (#1C1C1C – #3C3C3C) – additional shades for text and elements
Accent color:
Yellow (#FFD700 – #FFCC00) – for highlighting key elements, buttons, graphics
The color palette should provide high contrast and good readability on digital media.
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3.3. Corporate fonts
Main font – technological, strict, well-readable (preference for sans-serif fonts)
Additional font – used for main text and auxiliary elements
Usage options (sizes, styles, weights)
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3.4. Graphics and icons
Strict, minimalistic style of icons
Set of branded pictograms for the website, applications, and social networks
Possibility of using graphic elements on B2C products
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3.5. Graphic elements
Branded lines, patterns, textures (if necessary)
Additional visual accents that can be used on the website and in marketing materials
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3.6. Design of social networks and web interfaces
Covers and avatars for social networks (YouTube, Instagram, Telegram, WhatsApp)
Visual style of posts and stories
Graphic templates for content (news, announcements, advertising materials)
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3.7. Design of documents and marketing materials
Templates for presentations (PowerPoint, PDF)
Design of reports, instructions, educational materials
Design of advertising banners and flyers
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4. File requirements
Logo in vector formats (AI, EPS, SVG, PDF)
Color codes (RGB, CMYK, HEX, Pantone)
Fonts (TTF, OTF) + information about their licensing
Graphic elements in formats PNG, JPG, SVG
Document templates in formats PPTX, DOCX, PDF
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