Client's goal:
To promote the client's daughter as a singer on social media to attract followers and viewers in the UAE, create a professional image, and develop her musical content.
The media plan should include:
- Platforms for promotion
• YouTube – the main platform for music videos and long-form content.
• TikTok – short viral videos.
• Instagram – Reels + Stories + posts.
• Facebook – reposts and community engagement – all of this on this platform, including advertising.
- Content plan
- Advertising on all these platforms
• Recommended posting frequency for each platform.
• Types of content: music videos, behind-the-scenes footage, interviews, photo shoots, popular short videos.
• Weekly content placement (schedule).
- Advertising plan
• Optimal ad formats for each platform.
• Recommended budget level (minimum, optimal, maximum).
• Subscriber cost forecast.
• Budget distribution: subscriber growth, promotion of music videos, brand/image building. - Target audience and geography
• Audience (Arabic-speaking)
• Geography: UAE
- Production and creative
• Photo shoot and video shoot plan (per month).
• Volume of editing and post-processing.
• Recommendations for visual style and branding.
- Reporting and analytics
• KPI: subscribers, reach, video views, engagement.
• Format of monthly reports.
- Timeline
• Preparatory stage (account setup, profile optimization, content preparation).
• Active promotion period (3–6 months).
• Stages: launch, optimization, scaling.
- Offer