Technical task for the comprehensive promotion of the website naklejkihaccp.com
About the company
We sell professional HACCP stickers for restaurants, cafes, catering companies, hotels, bakeries, confectioneries, and other food service establishments in Poland.
Website: naklejkihaccp.com
The main goal is to increase the number of orders through the website.
Target audience
Main:
- restaurant owners;
- chefs;
- restaurant managers;
- cooks responsible for HACCP;
- catering companies;
- hotels;
- bars;
- bakeries;
- confectioneries;
- food production companies.
Geography:
- all of Poland.
Main goals of the advertising campaign
- increase sales;
- obtain the maximum number of applications at the lowest possible cost;
- enhance brand recognition;
- repeat purchases from existing customers.
Required advertising channels
Facebook Ads
It is necessary to:
- set up the advertising account;
- install Meta Pixel and Conversion API;
- set up tracking for all conversions;
- create several advertising campaigns;
- test different audiences;
- set up remarketing.
Instagram Ads
It is necessary to:
- run ads through Meta;
- use Reels;
- carousels;
- short videos;
- dynamic ads.
LinkedIn Ads
It is necessary to test ads for:
- restaurant chains;
- company executives;
- HoReCa managers;
- procurement specialists.
Content
The advertising agency must:
- propose a content plan;
- create advertising banners;
- create short advertising videos;
- prepare texts in Polish;
- conduct A/B testing of creatives.
Analytics
Mandatory:
- Google Analytics 4;
- Meta Pixel;
- Conversion API;
- tracking all purchases;
- monthly report.
KPI
Main performance indicators:
- increase in sales;
- growth in ROAS;
- reduction in cost per order (CPA);
- increase in website conversion rate.
Expectations from the advertising agency
A contractor is needed who:
- has experience with e-commerce;
- has experience advertising products for HoReCa;
- independently proposes new ideas;
- regularly optimizes advertising campaigns;
- provides clear reports on results.