Technical task for the designer
Project: Advertising campaign "Breakfasts at Urban Coffee"
Number of creatives: 2 posts + 2 stories + 1 A3 poster
Goal: Promotion of new breakfasts in the Urban Coffee chain
Text language on creatives: Polish
Formats:
General requirements:
Mandatory use of Urban Coffee brand book (colors, fonts, tone of voice).
All creatives must be visually appealing, light, fresh and correspond to Urban Coffee aesthetics.
There must be a clear call to action and emphasis on benefits.
Benefits to convey in the creatives:
Breakfasts served all day
Open daily from 8:00 AM
Coffee — Speciality Coffee
Atmosphere that makes you want to come back
Recommended texts / highlights for creatives (can be mixed):
Creative 1 (post + story)
Visual: Appetizing close-up of the new breakfast + cup of coffee against the Urban interior.
Post:
UA: Breakfast with no deadline. We serve it all day 🌞
PL: Śniadanie bez deadline’u. U nas serwujemy je przez cały dzień 🌞
Story:
UA: What’s for breakfast? At Urban — everything you love. Anytime
PL: Co na śniadanie? W Urban znajdziesz wszystko, co lubisz – o każdej porze
CTA:
UA: Drop by for breakfast even at 4 PM 🍳
PL: Wpadnij na śniadanie nawet o 16:00 🍳
Creative 2 (post + story)
Visual: Person with a laptop / book / phone, having breakfast against the interior
Post:
UA: We open at 8:00. Do you already have your favorite morning spot?
PL: Otwieramy się o 8:00. Masz już swoje ulubione miejsce na poranki?
Story:
UA: 8:00 — and the world becomes tastier. Your morning starts at Urban
PL: 8:00 – i świat staje się smaczniejszy. Twój poranek zaczyna się w Urban
CTA:
UA: Stop by tomorrow morning ☕️
PL: Wpadnij do nas jutro rano ☕️
Creative 3 (post + story)
Visual: Close-up of coffee + element of dessert or breakfast
Post:
UA: Speciality coffee and breakfasts you want to eat every day. How does Urban do it?
PL: Kawa speciality i śniadania, które chce się jeść codziennie. Jak Urban to robi?
Story:
UA: Tastes better when you know that the coffee is speciality, and the breakfasts are made with love
PL: Smakuje lepiej, gdy wiesz, że kawa to speciality, a śniadania – z miłością
CTA:
UA: Order on-site or take away ☀️
PL: Zamów na miejscu albo weź na wynos ☀️
Call to action (to use at your discretion):
Drop by for breakfast
Try the new breakfasts today
Your perfect morning is at Urban
Taste urban-style
Book a table / Order for takeout
