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Brief for Editor/Copywriter
There are draft SEO texts for the service pages of FinProstir. The texts have been prepared using AI based on input from the client: a list of services, exchange directions, page structure, brand tone of voice, and SEO keywords.
The editor's task is to bring the texts to final quality for publication on the website.
What needs to be done:
1. Edit the texts so that they do not look like AI-generated content.
The texts need to be made more lively, natural, and unique. It is important not just to replace words with synonyms, but to rework the formulations, remove template phrases, and repetitive constructions.
2. Preserve the factual logic of the services.
The meaning of the directions cannot be changed:
— buying cryptocurrency in Ukraine: cash dollars/hryvnias → USDT, BTC, ETH, XRP, SOL, and other assets;
— selling cryptocurrency: USDT, BTC, ETH, XRP, SOL → cash dollars/hryvnias or hryvnias to card;
— topping up cards of Ukrainian banks — this is the withdrawal of cryptocurrency into hryvnias to a card;
— transfers within Ukraine — this is the transfer of funds between cities of Ukraine;
— cash transfers — this is a service focused on receiving/transferring money specifically in cash;
— SEPA/SWIFT — international bank payments, invoices, IBAN, SWIFT/BIC, details;
— Wise/Revolut — payments through fintech services, transfers to contractors, freelancers, international settlements.
3. Preserve the structure of the pages.
The texts already have a basic structure:
H1, introductory block, who the service is suitable for, popular directions, how the process works, advantages, FAQ, CTA.
The structure can be improved but should not break the main logic.
4. Remove repetitions between pages.
Each page needs to be made independent and unique in presentation:
— do not repeat identical introductions;
— do not use identical phrases in each block;
— differentiate similar pages in meaning;
— add more specifics for each service.
5. Preserve the brand tone.
The tone should be:
— professional;
— calm;
— confident;
— without aggressive selling;
— without unnecessary conversational style;
— without grand promises.
Do not use formulations like: “100% safe”, “no risks”, “guaranteed”, “instant”, “no limits”, “any volume”, “the best rate”.
6. Preserve SEO optimization.
Keywords need to be kept but integrated naturally, without keyword stuffing:
cryptocurrency exchange, buy cryptocurrency, sell cryptocurrency, USDT to card, topping up cards of Ukrainian banks, transfers within Ukraine, cash transfers, SEPA/SWIFT, Wise/Revolut, crypto exchange, cash, Telegram, FinProstir.
7. Check the language.
Ukrainian texts need to be proofread: spelling, punctuation, cases, style, logical transitions, consistency of terms, and correctness of names.
Final result: unique, grammatically correct, and professional SEO texts for publication on the FinProstir website without the feel of AI text.
Articles: https://docs.google.com/document/d/1Pk-8rmOQcf9e5krb6TlLgHoweTXeF-nVlzEuMVz2zcQ/edit?tab=t.0
— заказчик проекта