Develop rich content (mini-landing in the product card) for the position "Afghan cauldron" — kazan.com.ua/afhanskyi-kazan/2272/. The content must be unified: one set of blocks serves all modifications — any volume (5/8/10/12/15/20/30/50/80 l) and both types (black / combined). Purpose: product card + basis for advertising creatives on social media.
Scope of work (comprehensive, 3 components)
1. Research and information gathering Collect data from my website (characteristics, configuration, prices, variations) and from open sources (suppliers, competitors, review articles). Understand the technical aspects: the principle of pressure cooker, material and wall thickness, valves, differences between types, logic of volume selection (declared vs actual volume).
2. Copywriting Selling texts for each block of rich content, in the logic of the landing page for cold traffic: hook → problem/solution → difference black/combined → how to choose volume → functionality → configuration → advantages → why this cauldron → CTA. The text is unified: the difference between modifications is explained within, without duplication for each SKU.
3. Design / infographics A series of rich content blocks: main banner, infographics of characteristics (icons: volume, wall thickness, weight, valves, material), comparison of types, table "volume → number of people", block "how it works", product photo, if possible — gif of the cooking process. Adaptation: DESCRIPTION IN HOSHOP!
Structure of rich content (approximately 8–12 blocks)
- Cover banner with title
- Infographics of key characteristics
- "What is an Afghan cauldron / how it works"
- Black vs combined — comparison
- How to choose volume
- Functionality: pressure cooker / pot / frying pan / cauldron
- Configuration
- Advantages + why us (original, warranty, service)
- CTA