Development of a brand book for the company Nikointerm

1. About the company:

    •    Name: Nikointerm

    •    Field of activity: Design and construction of boiler equipment, gas piston installations, solar power plants.

    •    Company values: Innovation, reliability, energy efficiency, environmental friendliness.

    •    Target audience:

    •    Corporate clients (industrial enterprises, commercial structures).

    •    Government institutions and organizations.

    •    International partners.

2. Purpose of the brand book:

    1.    To ensure a unified visual style for the company.

    2.    To increase brand recognition among partners and clients.

    3.    To organize the use of the logo and other graphic elements in marketing materials, documents, on the website, and in social media.

    4.    To develop a visual design for branded transport (company vehicles).

3. What needs to be developed:

    1.    Logo (from the existing design):

    •    Logo usage guidelines:

    •    Color and monochrome versions.

    •    Usage on light and dark backgrounds.

    •    Minimum sizes and prohibited changes.

    2.    Color palette:

    •    Main corporate colors (with RGB, CMYK, HEX, Pantone codes).

    •    Additional colors for background elements or accents (if necessary).

    3.    Fonts:

    •    Main font for headings.

    •    Font for body text.

    •    Recommendations for line spacing and font sizes.

    4.    Graphic elements:

    •    Unique graphic elements that can be used in design (lines, textures, patterns).

    5.    Rules for using corporate identity elements:

    •    Office documentation layouts:

    •    Business cards.

    •    Templates for letterheads, envelopes.

    •    Email signature.

    •    Layouts for presentations and commercial proposals.

    •    Layouts for advertising materials:

    •    Banners, brochures.

    •    Design for social media (posts, stories, covers).

    6.    Design of branded vehicle:

    •    Develop a design layout for corporate transport (minimum 2 options):

    •    Include logo, corporate colors, and graphic elements.

    •    Consider the placement of key elements (doors, hood, trunk).

    •    Align with the main concept of the corporate identity.

4. Requirements for the performer:

    1.    Experience in creating brand books (provide examples of work).

    2.    Experience in designing branded transport.

    3.    Knowledge of the basics of corporate branding in the B2B segment.

    4.    Consideration of the specifics of the company's activities.

5. Deadlines:

Development: 2–3 weeks (from the moment of task approval).

6. Format for providing materials:

    1.    PDF presentation of the brand book.

    2.    Vector files (AI, EPS, SVG).

    3.    Raster files (PNG, JPEG) in high resolution.

    4.    Car design layouts in print-ready formats (AI, PDF).

7. Work stages:

    1.    Meeting or briefing to clarify details.

    2.    Development of conceptual proposals (2–3 options).

    3.    Approval of the final version.

    4.    Preparation of final materials.