Freelance projects

Freelance projects

Development of Label Design for 18.9 L Bottles

Packaging and label design — incorrectly specified categories?

179 USD

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1. General Requirements

Before starting work, it is important for us to ensure that the candidate understands the specifics of our market and has relevant experience.

Moodboard and Portfolio: Mandatory submission of a moodboard or several concepts that, in the candidate's opinion, are suitable for the design of a drinking water label in the mid-price segment. We also expect a detailed portfolio focusing on already developed labels for food products or beverages (especially water) on the Ukrainian market. It is important for us to see experience working with the Ukrainian audience and understanding local preferences.
Branding experience: Experience working with brand books and understanding a comprehensive approach to visual communication is welcome.

2. Purpose and Tasks of the Design

Main goal: Develop an updated design for the label of 18.9 L water bottles that will make the product more modern, attractive, and competitive in the mid-price segment, capable of competing with market leaders.
Key tasks:
- Visual update and modernization of the existing brand.
- Emphasize natural origin, purity, and balanced composition of the water.
- Increase brand recognition and its premium status within the middle segment.
- Make the label more noticeable and memorable.
- Ensure easy perception of key information by consumers.

3. Target Audience and Positioning

Target audience:
- B2B segment: Offices, gyms, beauty salons, small HoReCa establishments, medical institutions. Reliability, quality, and convenient delivery are important for them.
- B2C segment: Families with middle income, caring about health, convenience, and quality of drinking water at home. Active people, supporters of a healthy lifestyle.
Positioning: Pure, balanced water from a natural source, accessible for daily consumption and a reliable choice for the health of the whole family and comfort in the office.

4. Visual References and Advantages (Moodboard)

What we like (examples for inspiration, not for copying):
- "Morshynska" (especially updated designs): Attracts with its purity, readability, and sense of freshness.
- "Aqua Minerale", "BonAqua": Their conciseness, emphasis on cleanliness and freshness.
- Some premium water brands (but in an adapted style for the middle segment): Their minimalism, use of "clean" colors, emphasis on transparency and naturalness.
What we want to avoid: Outdated design, overloaded elements, excessive "cheapness" appearance, unreadable fonts, colors not associated with water.
Color scheme: Predominantly fresh, clean shades of blue, turquoise, green, white, possibly light references to natural elements (water drops, waves, mountain landscapes). Should evoke cleanliness, freshness, and natural origin.
Style: Modern, clean, minimalist, but with a sense of naturalness and reliability.

5. Label Content Requirements (Texts and Elements)

Front side (main focus):

Brand logo: (provide in vector format, but designer should suggest options for redesign/modernization if necessary).
Product name: "Drinking Water" (or "Artesian Drinking Water").
Volume: "18.9 L".
Key message/slogan: Short, impactful, highlighting the water's advantages (e.g., "Source of strength and freshness", "Natural purity for you").
Additional icons/markers (if needed): "Balanced composition", "Natural", "From source", "pH...".

Back side (technical and additional information):

Full product name: Artesian non-carbonated drinking water (name according to regulatory documents).
Composition/Mineralization: Detailed table with chemical composition of water (mg/l).
Storage conditions: Temperature, avoid direct sunlight.
Expiration date: (leave space for printing date).
Manufacturer: Full name, address, contacts.
Hotline/Delivery service: Phone (e.g., 0-800-XXX-XXX), website address, QR code (for website access or ordering).
Barcode: Space for placement.
Additional marks: Certification (ISO, DSTU), quality marks (if any).

6. Technical Requirements

File format: Vector (Ai, EPS, PDF).
Color model: CMYK.
Label size: Designer should suggest optimal label sizes for 18.9 L bottles, considering surface area and readability.
Printing technology: Flexography or digital (to be confirmed with the printing house after design approval, designer should be ready to prepare the layout for the required technology).
Number of versions: Propose 2-3 significantly different concepts in the first stage.

7. Deadlines and Work Stages

Submission of moodboard and portfolio: By 27.07.2025.
Provision of 2-3 label design concepts: By 01.08.2025.
Refinement of the selected concept (2 revision rounds): By 06.08.2025.
Final layout and preparation for printing: By 10.08.2025.

Proposals 17 Discussions 2

Lena Ezhova

79 0

Budget: 8000 UAH Deadline: 5 days

Good day.
Interested in your project. Ready to cooperate.
I will be glad to discuss all the details with you.
More works at Behance
Feel free to contact me.

Label design for a series of bubble tea drinks

Serhii Zheltonogov

174 0

Budget: 8200 UAH Deadline: 5 days

Best view of the resource:⭐⭐⭐⭐⭐
Hello, please contact us. Packaging is the main focus.
Over 25 years of overall expertise in the field.
portfolio
Freelancehunt

Ruslana Doroshenko

0 0

Projects -
Rating -
Rating 164

Budget: 8000 UAH Deadline: 1 day

Good day.
Interested in your project. Ready to cooperate.
I will be glad to discuss all the details with you.
My Behance: Behance

Good day!
I am interested in your project, ready to discuss and work on it )
Portfolio link: Behance
You will get a great result.

I guarantee:
- prompt feedback;
- meeting deadlines;
- quality work results.

Eugene K.

787 5

Budget: 8000 UAH Deadline: 14 days

Good day! 👋
Ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt

Feel free to contact me!😉

Valery Prokopenko

19 0

Projects -
Rating -
Rating 663

Budget: 10000 UAH Deadline: 14 days

Good time of day, Maxim! I will complete your project at a high level ☝️Experience in my portfolio 😃Price and deadlines are negotiable

Julia Dobrovan

94 0

Budget: 8000 UAH Deadline: 14 days

Hello!
I am very interested in your project 👍 I am ready to start working on it if you like my portfolio Freelancehunt or Behance
***
I will offer 3 concepts to choose from, refine the selected one for approval, and provide the files in the formats you need. We can discuss the details in private messages.
***
Feel free to contact me, I would be very happy to collaborate)

Vitalii Matiavin

0 0

Projects -
Rating -
Rating 330

Budget: 8000 UAH Deadline: 14 days

Good day!
I have reviewed your technical task — very clear and motivating.
Currently, there are no water-related cases in my portfolio, but I have experience in branding and packaging, I work with style and visual identity, and I quickly grasp the tone of the brand.
Thank you for the opportunity, I am happy to get involved in the work!

Portfolio: Behance

Pavlo B.

34 0

Budget: 8000 UAH Deadline: 9 days

Good day!

I will prepare a high-quality and modern label design considering all requirements for positioning, target audience, and the specifics of the mid-price segment. I have relevant experience in creating labels for carbonated water https://freelancehunt.com/project/zaprojektowanie-etykiety/1277293.html

I am well acquainted with comprehensive branding: I develop mood boards, concepts, redesign logos, prepare print layouts (flexo/digital) according to the required typography specifications. I will provide 2–3 design options to choose from, with further refinement and the final layout in CMYK, including all technical files.

Portfolio: https://pawa.pw/portfolio.html

Best regards, Pavlo

Vyacheslav Fesenko

136 4

Budget: 8000 UAH Deadline: 14 days

Hello!
Ready to take on your project.
Portfolio Behance Freelancehunt
Final cost of the work after discussion and review of materials.
Write! I will be glad to cooperate.

Andrii K.

83 0

Projects 50
Rating -
Rating 1 395

Budget: 8000 UAH Deadline: 10 days

Hello.
✍ Let's discuss the project, ✔ deadlines? Portfolio in the profile..
More works in private messages.
☞ Contact us!
__________________________________
☕ Portfolio: Freelancehunt | Behance

Maksym Tok
Ukraine

Projects 1
Rating -
Rating 96

Development of Label Design for 18.9 L Bottles

1. General Requirements

2. Purpose and Tasks of the Design

3. Target Audience and Positioning

4. Visual References and Advantages (Moodboard)

5. Label Content Requirements (Texts and Elements)

6. Technical Requirements

7. Deadlines and Work Stages

Yelena Britova

Lena Ezhova

Serhii Zheltonogov

Ruslana Doroshenko

Aleksandra P.

Eugene K.

Valery Prokopenko

Julia Dobrovan

Vitalii Matiavin

Pavlo B.

Vyacheslav Fesenko

Andrii K.

Proposals concealed

Proposals are currently absent

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