TECHNICAL TASK
Front side of the packaging for bentonite filler TM "Stefan"
1. General parameters
Brand: TM "JoyPet"
Product: Clumping bentonite cat litter
Fraction: Fine/Standard/Coarse
Granule size: 0.5–1.5 mm/1.5–2.7 mm/2.7–5 mm
Weight: 5 kg
Format: regular polyethylene bag, banana handle, reinforced
Purpose: clear shelf packaging with maximally understandable properties
2. Overall composition
The front side is conditionally divided into 3 horizontal zones:
Top — functional (icons + properties)
Central — image + product type
Bottom — brand, fragrance, weight, origin
The composition should look dense, balanced, without "empty" zones.
3. Upper zone — product properties
3.1. Colors separation by granule size
Saturated yellow (pantone 116C) /orange (pantone 021C)/red (pantone 3517C)
3.2. Icons
Placement: in one horizontal row
Icons (left to right):
- Neutralizes odor
- Antibacterial
- Clumping
- Dust-free
- Economical
Requirements:
Round shape
Gray background, white line graphics
3.3. General background of the packaging
Light
4. Central zone — product + animal
4.1. Photo of a cat
Large black-and-white or muted photo
Cat in profile or ¾, looking sideways / upwards
Photo occupies the main area of the center
Background light, noise-free
4.2. Product name
Text:
BENTONITE
CLUMPING
FILLER
Placement: to the left of the cat or over the background
Font: bold, sans-serif
Color: dark gray / black
Good readability from a distance
5. Fraction block
Separate technical block:
Header: FINE/STANDARD/COARSE
Below: 1.5–2.7 mm
Design: frame / plaque
Should look like a characteristic, not decor
6. Lower zone — brand and key markers
6.1. Large inscription JOYPET
Placement: center or slightly offset
Black color
Main brand accent of the front side
6.2. Weight
Large round or "medallion" element or inscription:
5 KG
Placement: lower right corner
Should be noticeable at first glance
7. Color logic
Main accent:
Additional: white, gray, black
No gradients or decorative effects
Visually — "clean", "technical", "confident"
Front side of the packaging for bentonite filler TM "JoyPet"
USAGE INSTRUCTIONS
1
Pour the filler into a dry clean litter box to a depth of up to 5 cm — and it is ready for use!
Use of litter boxes with a grid is possible.
2
Regularly remove clumps formed after moisture absorption by the filler.
Dispose of clumps in the trash bin.
3
Add more filler and mix thoroughly.
Additional information
For more detailed information about the product, please visit the website www.
or write to the email address ...
We will be happy to hear your questions and suggestions!
NATURAL BENTONITE FILLER
for cat toilets
Advantages
Bentonite granules are made from bentonite clays that have undergone special treatment and purification.
This is a 100% natural product that has excellent absorbing properties and does not cause allergies in cats and humans.
The clay does not soak and does not stick to the paws and fur of the animal.
Effectively absorbs moisture, eliminates unpleasant odors, has antibacterial properties.
Product composition
Minerals based on bentonite clays — 100%, natural fragrance.
Dust content — no more than 2%.
Manufacturing date is indicated on the packaging.
The shelf life of the product in its original packaging is unlimited.
Made in Ukraine.
Manufacturer
LLC "Zgraya Group"
08205, Kyiv region,
Buča district, Glazovogo St. 13B/2
TU U 08.1-2978312490-001:2012
E-mail:
Manufactured on order
FOP Ostapyuk Yaroslav Yulianovych
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