Brand Context:
Casa Nagomi (和の家) — a premium brand of Spanish Marcona almonds, presented through Japanese gift aesthetics. Positioning: a Spanish product in Japanese presentation codes. Tone: calm elegance, craft quality, "little luxury".
Client References:
On our part, we will send examples/references of how we envision the logo (mood, style, examples of "likes/dislikes") so that the first iteration is closer to the desired direction.
Scope of Work:
- Logo: name Casa Nagomi + the character 和 (in a thin golden circle — the main symbol of the brand).
- 2–3 concepts to choose from, then refinement of one selected.
- Main version + additional layouts: horizontal/vertical, abbreviated mark (only 和 in a circle), monochrome version (black/white) for printing on lids and small carriers.
Technical Requirements:
- Palette: Ink
#16140E, Cream #EEE6D4 / #F5F1E6, Gold #C2A14C. - Fonts: Georgia (headings); accent fonts — only those that we can legally use in the future.
⚠️ Key Requirement — Vectorization:
The logo must be vector. Final deliverables — original vector files (AI / EPS / SVG), not a raster image, so the logo can be scaled without loss of quality and printed on any carriers (jar lid, booth banner, gift bags, etc.). Raster PNG on a transparent background — additionally, but the base must be vector.
Delivery Formats: original vector files (AI / EPS / SVG) + PNG on a transparent background + PDF.
Rights: all final files are transferred with rights for commercial use; the brand must be suitable for registration as a trademark without restrictions (this also applies to any third-party/generated elements or fonts).
Freelancehunt
