Development of a methodology for assessing the needs of the market by credit unions in Ukraine

Stage I – Development of a methodology for assessing market needs with a focus on SMEs for credit unions:

1) Conduct an analysis of the external and internal environment:

1. study the current market of credit services for SMEs
2. familiarize with the specifics of credit unions' activities and conduct a SWOT analysis
3. identify the main customer segments that are most promising for credit unions.

2) Develop a methodology that will help credit unions independently assess market needs in order to expand their range of credit products (or adapt them) to meet the needs of existing and potential SME clients. 

Stage II – Testing the developed methodology in collaboration with pilot credit unions (including field visits if necessary) and preparing the corresponding Guide:

1) Provide assistance to 3-4 pilot credit unions in conducting a market needs assessment according to the developed methodology:

1. coordinate and support each credit union during the market needs assessment
2. assist the credit union in determining practical steps to expand the range of products or adapt them to meet the needs of SMEs and the overall growth of the union.

2) Prepare an online Guide for credit unions, which will outline the methodology for conducting a market needs assessment and recommendations for adapting the product portfolio based on the results of the pilot.

Stage III – Presentation of the Guide and methodology to credit unions:

1. Prepare a presentation that should include:

• conclusions regarding the conducted analysis of the external and internal environment
• overview of the methodology for conducting a market needs assessment with a focus on SMEs
• recommendations for credit unions on using the methodology based on the results of its testing.

2. Conduct a corresponding training webinar for credit unions.

REQUIREMENTS

1) The consultant (expert or company/organization) must be on the general taxation system or on the single tax of group III

2) The consultant (expert or company/organization) must have the appropriate KVED that allows providing the above-mentioned services, and the qualifications must meet the following requirements:

for experts

• Higher education in management and administration (finance, management, marketing, entrepreneurship) or another related field;
• Experience in marketing or product management – more than 7 years;
• Practical experience in conducting marketing research of entrepreneurial activities;
• Development/participation in the development of methodologies, recommendations, guides, etc.;
• Understanding the needs of small businesses in rural areas;
• Experience in conducting training/webinars (language of instruction – Ukrainian);
• Experience in collaborating with international technical assistance projects – preferred;
• Understanding of the financial sector is an advantage.

for companies/organizations

• Team members involved in the task must meet the qualification requirements mentioned above.