Make an analysis of advertising campaigns - Google Ads

There is a car dismantling website: avtoera.com Used auto parts for cars from the USA. The site has over 50,000 products. A specialist is needed to analyze the website, develop a promotion strategy, and set up advertising in Google Ads. What is needed: check the website from the perspective of SEO, indexing, structure, and technical errors; develop a promotion strategy for the website considering the large number of products; explain how to properly promote products considering categories, brands/models of cars, product cards, OEM numbers, and part names; check and set up Google Ads; suggest a structure for advertising campaigns; explain which queries are better to launch in advertising and why; check or set up Google Analytics 4, Google Search Console, Google Tag Manager; explain in simple terms where to look for traffic, sources of traffic, requests, and advertising effectiveness. What I want to receive: website audit; step-by-step SEO and Google Ads strategy; list of necessary improvements; configured/checked analytics; configured Google Ads advertising campaigns; instructions on where to look for traffic, requests, sources of clients, and advertising results. In the response, please write: How would you start promoting such a website? What structure of Google Ads would you suggest for a car dismantling business? Which analytics tools would you check first? Do you have experience with auto parts, online stores, or large catalogs? It is important not just to “set up advertising,” but to develop a strategy and understand why it is suitable for the car dismantling website. The project budget is negotiable (the Google Ads advertising budget will be paid separately).

Conduct a niche and competitor analysis to identify key queries. Prepare the structure of the advertising campaign. Compose and test the ads. Launch the campaign considering the budget and project goals.

Format: project work (with the prospect of transitioning to permanent employment) Market: Ukraine Niche: e-commerce and lead generation Project Description An experienced Google Ads specialist is needed to work on a project in the field of e-commerce and lead generation primarily in the Ukrainian market. At the first stage, this is a one-time (project) job: to conduct an audit of the current advertising (or account, if it already exists) and prepare a detailed promotion plan. If the collaboration is successful and the results are satisfactory, we plan to transition to permanent cooperation with regular workload. What Needs to Be Done Audit of the Google Ads account (if campaigns are already running): structure of campaigns, ad groups, keywords; quality of ads, extensions, landing pages; targeting, bids, budgets settings; analysis of conversions and tracking quality (Google Analytics/GTM, goals, e-commerce tracking); identification of problem areas and growth points. Promotion strategy: structure of future campaigns (Search, Shopping/Performance Max, remarketing, etc. — depending on specifics); recommendations on semantics, USP, landing pages; estimated budget and forecast of results (leads/sales, CPL/CPA); step-by-step launch plan. Present the results in the form of a document with clear conclusions and recommendations. Requirements Proven experience with Google Ads of 2+ years, preferably specifically in e-commerce and/or lead generation. Experience auditing others' accounts — ability to quickly understand the structure and find "bottlenecks". Understanding of Google Analytics 4, cross-analytics, e-commerce tracking. Experience working with the Ukrainian market (audience specifics, competition, seasonality). Ability to present results in a structured manner — not just "numbers", but a clear action plan. Experience with Performance Max and Google Merchant Center will be a plus. Conditions There is an automated technology that simplifies preparation by 5-7 times (we will teach you how to do it quickly) Payment — for each project (discussed with the candidate, please indicate your rate in the response). Deadline — to be discussed, approximately 1–2 working days. With successful collaboration — transition to permanent cooperation with regular workload (campaign management, optimization, reporting). How to Respond In your response, please indicate: a brief description of relevant experience (e-commerce/lead gen); 1–2 cases with results (can be anonymized or links to portfolio); your cost for the audit + plan; whether you are interested in the prospect of permanent cooperation.

A specialist is needed to set up Google Ads contextual advertising for the website https://sydoruk.com.ua/ Theme: ozone therapy, medical/health services in the city of Rivne. It is necessary to select keywords, set up an advertising campaign with geo-targeting for Rivne, write ads, set up basic analytics, and track applications. Experience with local Google Ads advertising, especially in the medical or health niche, is preferred.

Our website has been blocked and ads are not showing in Google AdWords. We need to unblock the account so that we can display ads.