Semantic Core Collection

Technical Assignment for Semantic Core Collection: Click Fraud Protection Services Website

1. Objective: Collect diverse search queries for a website offering Google Ads and Facebook click fraud protection services in the USA, including both commercial and informational queries.
2. Semantic Core Requirements:
   • Include both commercial and informational queries
   • Target audience: US-based advertisers interested in click fraud protection and individuals seeking information on the topic
   • Search engine: Google
3. Query Types to Collect:
   • Transactional queries (e.g., "buy click fraud protection")
   • Commercial informational queries (e.g., "best click fraud prevention services")
   • General informational queries (e.g., "what is click fraud", "how does click fraud work")
   • Problem-related queries (e.g., "signs of click fraud", "impact of click fraud on ROI")
   • Trend and statistics queries (e.g., "click fraud statistics 2024", "emerging click fraud trends")
4. Query Grouping:
   • By user intent (commercial, informational)
   • By platform (e.g., Google Ads, Facebook ads)
   • By protection type or technology
   • By user awareness level (beginner, advanced)
5. Additional Analysis Parameters:
   • Query frequency
   • Seasonality (if applicable)
   • Competitiveness
   • Content creation potential
6. Minimum Semantic Core Volume: 500 key phrases
7. Results Delivery Format:
   • Excel file with columns: key phrase, frequency, competitiveness, query group, query type (commercial/informational)
8. Additional Tasks:
   • Identify topics for informational content creation
   • Discover frequently asked questions about click fraud protection
   • Find long-tail queries with low competition
9. Competitor Websites for Analysis:
   1. ClickCease (clickcease.com)
   2. Fraudlogix (fraudlogix.com)
   3. ClickGuard (clickguard.com)
   4. PPC Protect (ppcprotect.com)
   5. TrafficGuard (trafficguard.ai)
10. Specific Focus Areas:
    • Click fraud detection methods
    • Real-time protection technologies
    • Integration with Google Ads and Facebook
    • ROI improvement through click fraud prevention
    • Legal aspects of click fraud
    • Industry-specific click fraud issues (e.g., for e-commerce, finance, etc.)
11. Excluded Queries:
    • Queries related to performing click fraud
    • Irrelevant queries about general ad management not specific to fraud
12. Reporting:
    • Provide a summary of key findings and trends observed during the semantic core collection
    • Suggest content ideas based on identified query patterns
    • Highlight any emerging topics or concerns in the click fraud protection field

This technical assignment aims to create a comprehensive semantic core that will help attract potential clients, increase overall website traffic, improve search engine visibility, and position the company as an expert in the field of click fraud protection.

P.S. Сайта пока нет. ТЗ составлял AI, возможно что-то описано не очень корректно - если да, напишите пожалуйста что именно.

Нужно кластеризованное ядра, на основе которого будет создаваться сайт.