SEO audit and website optimization
TECHNICAL TASK
SEO audit and website optimization
Website:
https://sezonplus.com.ua
CMS:
OpenCart (catalog)
WordPress (part of the pages)
Goal of the work
Conduct a technical SEO audit and website optimization to raise the main categories from positions 4-7 to TOP-3 in Google.
Main pages
/vkhodnyye-dveri/
/mizhkimnatni-dveri/
/rolety/
/zakaz/tsiny-na-vikna/
/plastykovi-vikna/
1. Technical SEO audit
Check:
indexing in Google Search Console
robots.txt
sitemap.xml
canonical
pagination pages
duplicate URLs
URL parameters
404 pages
redirects
website speed
2. Optimization of Title and Description
Optimize Title for key pages.
Example:
Was
Entrance doors Rivne
Should be
Entrance doors in Rivne – catalog, prices, and installation | Season Plus
3. Optimization of categories
Pages:
/vkhodnyye-dveri/
/mizhkimnatni-dveri/
/rolety/
/plastykovi-vikna/
Check:
H1
H2 structure
SEO text
Text volume:
1500–2000 characters
Example structure:
H2 — How to choose doors
H2 — Prices for doors
H2 — Popular models
4. Adding FAQ
Add 3–5 questions for each category.
Example:
What doors are better for an apartment
How much does installation cost
Which doors are warmer
5. Optimization of the page "Prices for windows"
/zakaz/tsiny-na-vikna/
Need to:
add a price table
add FAQ
add installation photos
optimize Title
optimize Description
6. Internal linking
Set up connections between pages.
Example:
entrance doors → door installation
entrance doors → fittings
windows → prices for windows
7. Optimization of products
Check:
Product Titles
Description
characteristics
text uniqueness
8. Initial external links
Obtain 3-5 quality links from local sites.
9. Result control
In 4-6 weeks check:
positions
CTR
organic traffic
in Google Search Console.
Expected result
Raise pages from positions
4-7
to
TOP-3 Google
and increase organic traffic.
ADDITIONAL IMPORTANT POINT OF THE TASK
Check for conflict of WordPress and OpenCart pages
The site uses two CMS:
product catalog — OpenCart
information pages — WordPress
Due to this, there may be an SEO conflict of pages when different pages rank for the same keywords.
This can lead to:
drop in positions
unstable ranking
competition between pages (keyword cannibalization)
Pages that need special checking
https://sezonplus.com.ua/zakaz/tsiny-na-vikna/
https://sezonplus.com.ua/zakaz/balkony-pid-kliuch/
Need to check:
if these pages compete with OpenCart categories
which pages rank in Google for key queries
if there is duplication of keywords
Conduct the check through
Google Search Console.
What to do in case of conflict
If pages compete with each other:
1️⃣ determine the main page for ranking
2️⃣ for the secondary page do:
canonical
or noindex
or change keywords
Linking between CMS
WordPress pages should strengthen OpenCart categories.
Example:
prices for windows → plastic windows
balconies turnkey → plastic windows
Purpose of the check
Eliminate competition between pages within the site and concentrate SEO power on the main categories.
Will consider proposals
-
Hello!
I have over 5 years of experience in SEO and I am well acquainted with the specifics of promoting websites on Google.
I am ready to quickly review your website, suggest growth points, and prepare an individual commercial proposal tailored to your goals.
I have successful cases that I will send in private messages.
Write to me privately - we will discuss the details 👍
-
Good day, I have been developing and maintaining websites on OpenCart for more than 8 years. I have also been doing SEO optimization for more than 3 years. After the audit, I can also take on the improvements if needed. I am ready to complete your order. I will provide examples of my work in private. Write to me, and we will discuss!
-
Good day!
I have reviewed your project - I am ready to execute it.
The cost includes a technical audit of the website, selection and clustering of keywords, optimization of content and meta-tags, as well as the development of a strategy to bring your resource to the top of search results.
I have over 10 years of experience in the field of SEO promotion, having worked with websites of various themes - from local businesses to online stores. I am proficient in tools such as Ahrefs, Serpstat, Screaming Frog, Google Search Console, and Google Analytics.
You can view examples of completed work in my portfolio:
…Freelancehunt
I would be happy to discuss the details of our collaboration and propose an optimal strategy specifically for your project.
-
Good day.
I have experience in technical SEO for websites on OpenCart + WordPress and working with e-commerce catalogs.
What I will do:
• a complete technical SEO audit (indexing, robots, sitemap, canonical, redirects, duplicates, speed)
• optimization of Title / Description for key pages
• checking H1–H2, SEO texts, and category structure
• adding FAQ and internal linking
… • checking and eliminating keyword cannibalization between WordPress and OpenCart
• optimization of the "Prices for Windows" page
• basic optimization of products
• selection of 3–5 quality local backlinks
Result: a list of technical corrections + implementation of optimizations for improving category rankings in Google.
I am ready to review the website in more detail and start with the technical audit.
-
261 Good day!
My name is Vadim, I have over 14 years in SEO, working with commercial websites and internet catalogs.
Briefly about my approach:
- I cover the technical part (indexing, duplicates, speed, redirects)
- I optimize categories for commercial queries
- I eliminate cannibalization (especially relevant with WordPress + OpenCart)
- I build proper interlinking between pages
- I enhance pages with content + basic links
…
Regarding your technical specifications, everything is logical, especially the important point — the conflict between CMS, which is often the reason for "sticking" in positions 4–7.
The budget depends on the volume of tasks.
I suggest discussing the details after which I will prepare a strategy that will yield high results.
Respectfully, Vadim.
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694 5 0 Good day!
I am an SEO specialist who works exclusively with online stores (e-commerce).
I have already analyzed your website and see several clear growth points that can provide +30-70% traffic in 4-6 months.
I have a deep understanding of the sales mechanics through organic search: from catalog structure to conversion pages of products/categories.
I am ready to discuss the details and show specific examples of where sales can be quickly increased.
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410 7 1 1 Greetings
My name is Vyacheslav, I am an SEO specialist with 5 years of experience in promoting websites from various niches. Your project caught my attention because I have helped similar projects achieve sustainable traffic growth and improve their positions in search engines.
What I can offer:
- Website audit: analysis of current optimization, technical errors, and content.
- Keyword research: research and selection of relevant key phrases to improve visibility.
- On-Page optimization: adjustments to meta tags, internal linking, loading speed, and other factors.
- Content strategy: suggestions for improving existing content and creating new content focused on key queries.
… - Off-Page optimization: development of a strategy for acquiring external links to increase the authority of the site.
- Analytics and reporting: monthly reports on results and metrics to track effectiveness.
I would be happy to discuss your project in more detail to assess the current tasks and select optimal promotion methods for your niche. If you are interested in my approach, I can provide examples of successful projects.
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8256 153 1 3 Good time of day! 🧡
I am ready to start working, I will be happy to help with minimal deadlines 😉
I have experience working on similar projects. 🌼 (There are reviews on this topic and work in the portfolio)
I will do it in the best way, I will start now! 🚀🛸✈️
Be sure to write, we will discuss. I respond instantly!
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1075 6 0 Hello! The situation with Sezon Plus is clear to me: the site has good potential (positions 4-7), but it is "stuck" due to technical complexity — a hybrid structure of OpenCart + WordPress. This often leads to a dilution of relevance, where Google does not understand which page to prioritize: the informational or the commercial category.
My approach to implementing your terms of reference focuses on eliminating query cannibalization.
Plan to resolve the SEO conflict:
- Diagnosis of cannibalization: I will check if the results for the query "windows Rivne" are "jumping" between the price page (WP) and the category (OpenCart).
- Intent distribution: * We will leave the informational intent (prices, reviews, tips) for the pages on WordPress.
- We will assign the commercial intent (catalog, buy, model selection) to the categories on OpenCart.
- Technical solution: If the pages compete, I will set up rel="canonical" on the priority page or rewrite the titles so that they do not overlap in direct keyword entries.
…
Implementation of the main points of the terms of reference:
1. Technical debugging:
- I will fix the duplication issue caused by filtering parameters (Common issue for OpenCart).
- WordPress: I will optimize loading speed through caching and image optimization.
- I will create a unified logic for both systems so that the bot does not wander through the technical pages of WP.
2. Content breakthrough into the TOP-3:
- To move from positions 4-7 to 1-3, ordinary texts are not enough. LSI keywords and FAQ markup are needed:
- FAQ Schema.org: I will not just add the text of the questions, but implement microdata. This will allow your questions to appear directly in Google results, increasing CTR and visually "squeezing" competitors.
- Price tables: On the page /tsiny-na-vikna/, I will implement responsive tables, which Google really loves as structured content.
3. Internal linking:
- I will set up links from informational articles on WordPress (for example, "How to choose windows") to commercial categories on OpenCart. This will transfer "weight" (link equity) to the pages that directly generate sales.
I suggest conducting a 20-minute communication where I will show you, using your Google Search Console as an example, where exactly the page conflict is currently occurring.
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4905 16 0 Hello!
We see the project brief, and the key risk here is not the "texts," but the technical aspects + the conflict between WordPress and OpenCart (cannibalization) and the proper management of category indexing, pagination, parameters, and service pages. We will address this under Google Search Console, without promises of "guaranteed TOP-3," but with a clear action plan and metric control.
Audit case studies (we show these specifically because they are task tables: problem -> impact -> priority -> what to do and how to check):
https://docs.google.com/spreadsheets/d/1SXdWlbbgnlodA4BaRcV7cX9qEYscY6o6QBQ6li-kVdM/edit?usp=sharing
https://docs.google.com/spreadsheets/d/1GbxNxjDgWbFn5sMy_2S9ynkZTO5CT0DbVdj5m7hjmQg/edit?usp=sharing
What we will do for your site sezonplus.com.ua:
… 1. Technical audit: GSC indexing, robots.txt, sitemap.xml, canonical, pagination, URL duplicates, parameters, 404, redirects, speed, CWV.
2. WP vs OpenCart conflict: through GSC and SERP, we will check which URLs rank for keywords, identify main pages, for secondary ones we will apply canonical or noindex or semantic shifting, plus interlinking WP -> OC categories.
3. On-page for key pages: Title/Description based on templates for the city, H1/H2, block structure, FAQ with 3–5 questions, internal linking between categories and landing pages.
4. "Prices for Windows" page: price table, FAQ, installation photos, meta, links to /plastykovi-vikna/.
5. Products: Title templates, descriptions, specifications, checking for duplicates.
6. Initial 3–5 local backlinks: donor selection, anchors, accepting pages.
Control after 4–6 weeks: positions, CTR, organic traffic in GSC, list of improvements.
Timeline: 10–15 working days for audit + implementation of priority corrections, then 4–6 weeks of support and control.
Budget: 15,000 UAH for the audit + implementation of basic corrections and content structure for 5 key pages, support 20,000 UAH per month.
If this is okay, please provide access to GSC and clarify if there is a test domain or staging to check corrections before going live.
-
4610 109 0 Hello
I am interested in your project. I would like to discuss all the details of the collaboration in more depth.
I can take on all questions regarding external links, I have experience in this area.
-
1180 14 0 Hello! I have reviewed your order and am ready to implement it.
SEO specialist with over 9 years of experience, 100+ successful projects in the USA / Europe / Ukraine.
I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies. You can see more details in the portfolio of my account.
My services:
- Competitor and market analysis. Building a long-term strategy.
- Initial complete optimization of the entire website.
… - Technical audit of the website, fixing errors.
- Monthly management, increasing targeted organic traffic, improving website ranking.
- Building quality LinkBuilding.
- Setting up Google Analytics & Facebook Pixel, installing all important conversions for tracking.
Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, forming a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital certificate as an SEO specialist from a leading company in the USA. A large base of knowledge and understanding of how to act in various situations.
- Focused on long-term cooperation.
Wishing you a good mood, I will be waiting for your feedback =)
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4281 138 0 4 Hello. The hour is 1200 UAH.
My specialization is complex YMYL niches (finance) and large E-commerce projects. I have promoted brands such as: easypay.ua, lovilave.com.ua, freelancehunt.com, isei.ua, krkr.com.ua.
Detailed case studies with graphs:Freelancehunt
Conditions: from 15 hours (from 18000 UAH) + budget for links, text, services. Write to me in private messages, we will discuss in more detail.
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173 Good day
Experience in SEO 11 years.
I am just starting work on this freelance platform.
Your technical specification is clear.
But there are certain inaccuracies in it.
The website has potential, but requires a full audit.
And to reach the TOP 3, link building will most likely be the main focus.
Message me privately. Let's discuss in detail.
For 5000 you will not be able to place truly quality links in the required quantity.
… And ideally, you need to not only push specific queries but also work on the brand. For this, you need to take regional platforms with potential advertising effect. I am well acquainted with prices in Rivne and Lutsk.
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2062 43 2 2 Hello! I am interested in your project. I am running a similar regional project and know the niche well. We can discuss the details in correspondence. I indicated the price and term only for auditing purposes. I am familiar with the features of WordPress and OpenCart.
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356 1 0 How I will implement your technical specifications:
Audit and resolution of CMS conflict: Using Google Search Console and Screaming Frog, I will conduct a deep analysis of the pages (especially the specified /zakaz/tsiny-na-vikna/ and /zakaz/balkony-pid-kliuch/). I will determine the intensity of query overlap and implement a strict hierarchy: informational WP pages will be optimized for informational intent and will serve as weight donors (through proper interlinking) for commercial categories in OpenCart. If necessary, I will set up rel="canonical" or redirects.
On-Page optimization (Categories and Products): I will process meta tags (Title, Description) according to your templates (e.g., related to the city of Rivne). I will conduct clustering and structuring of pages with H1-H2 tags, organically incorporate SEO texts (1500–2000 characters), and create FAQ blocks with microdata for obtaining rich snippets in Google.
Optimization of the "Prices for Windows" page: I will implement all points: from tables to installation galleries. If assistance from a programmer is needed to implement non-standard blocks on WP/OpenCart, I will create a clear technical specification for them and monitor the implementation.
Local Link Building: I will develop a mini-strategy and acquire 3-5 quality backlinks (Outreach) from regional Rivne platforms or specialized construction portals to enhance trust.
…
My experience: During my work at top agencies (Promodo, Aweb), I managed comprehensive SEO strategies for highly competitive e-commerce projects and have successful experience in lifting large projects out of Google filters with subsequent recovery of positions in SERP.
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2486 40 0 1 Hello.
I am placing a bid on your project "SEO audit and website optimization."
The technical task and the goal of the work are clear.
Please send the report for queries for the last 10 months or a year from GSC in Excel.
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1281 9 0 Good day!
More than 100 audits have been completed with a detailed description of the issues and recommendations for solutions, along with the preparation of detailed technical specifications for the programmer.
We work with a focus on results and long-term collaboration. Reporting is transparent, clear, twice a month with explanations and recommendations! A feature of our work is deep immersion in the client's business; we may ask many questions at the start, but you will see the results of this approach.
Client feedback: https://freelancehunt.com/showcase/work/vidguk-vid-virobnika-koreyskoyi-kosmetiki/1905485.html
SEO CASE: international promotion of a travel aggregator (7 languages) https://freelancehunt.com/showcase/work/keys-seo-mizhnarodne-prosuvannya-turistichnogo-agregatora/1974883.html Detailed cases are ready to be provided in personal messages.
…
🚀 What we will do for your project:
• Conduct a detailed SEO and marketing audit of the website based on 100+ parameters (technical, structure, content, commercial and trust factors, links).
• Select relevant key queries for promotion with projected effects.
• Develop a link acquisition strategy: only live forums and thematic sites, maximally relevant to your project.
• Provide a detailed report on all position changes.
• Provide a promotion strategy as results are obtained. If experience, careful approach, and real projected results are important to you — we would be happy to discuss the details and start collaboration.
Why choose us:
⏱️ Daily work on the project – no delays and pauses!
📊 Detailed reports twice a month – everything is transparent!
🔍 Online monitoring – you see what the team is working on!
💳 Only 50% advance in the first month!
💬 Live technical support in chat – response within 15 minutes!
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662 6 0 Good day. I have reviewed the technical assignment.
I have experience working with online stores on OpenCart, so I am well acquainted with the specifics of SEO for this CMS. I have frequently encountered the problem of keyword cannibalization, where different pages start competing with each other in search results.
In OpenCart, this is a common situation, as the system can create a large number of additional URLs (filters, parameters, pagination, and other variations of pages) that are not always correctly set to be excluded from indexing by default. As a result, some pages begin to rank for the same queries and compete with each other.
When scanning the site, I will be able to determine which pages need to be excluded from indexing or set canonical tags to eliminate internal competition. I will also be able to correctly distribute keywords among the pages—so that they form separate clusters or strengthen the main categories, rather than compete with them.
I am ready to collaborate and would be happy to assist with optimizing the site and strengthening key categories. If the project resonates with you, we can discuss the details and start working.
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598 4 0 Good day! I am ready to take on your task, I have over 6 years of experience in SEO, and my portfolio includes many successful cases. I work with my small team, so we can complete any task; we have our own programmer, copywriter, and link builder. To start, I need to conduct an analysis of your website, after which I will be able to provide an exact cost, as well as give some forecasts on timelines and results. Write to me and we will arrange it.
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7111 57 0 Good day, Mikhail.
I am a practicing marketing specialist, engaged in SEO and contextual advertising for 5 years.
As part of the project, I propose to conduct an SEO audit of your website, with a description of how to fix each point of existing SEO errors. I will also detail the importance of each of them (some are recommended to be fixed immediately, while others can be deprioritized).
Based on the results, I will create a technical specification for the developer.
After that, we will focus on internal and external optimization and support for the SEO project. We will acquire a quality backlink profile for your key queries, outline a plan, and act on it until we achieve high positions in search results.
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Чи є критичний SEO-конфлікт?
Після аналізу:
Сторінка Ризик /tsiny-na-vikna/ ⚠ середній /balkony-pid-kliuch/ 🟢 низький Найбільша потенційна канібалізація:
/zakaz/vikna/ /zakaz/tsiny-na-vikna/ -
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