TECHNICAL TASK
SEO audit and website optimization
Website:
https://sezonplus.com.ua
CMS:
OpenCart (catalog)
WordPress (part of the pages)
Goal of the work
Conduct a technical SEO audit and website optimization to raise the main categories from positions 4-7 to TOP-3 in Google.
Main pages
/vkhodnyye-dveri/
/mizhkimnatni-dveri/
/rolety/
/zakaz/tsiny-na-vikna/
/plastykovi-vikna/
1. Technical SEO audit
Check:
2. Optimization of Title and Description
Optimize Title for key pages.
Example:
Was
Entrance doors Rivne
Should be
Entrance doors in Rivne – catalog, prices, and installation | Season Plus
3. Optimization of categories
Pages:
/vkhodnyye-dveri/
/mizhkimnatni-dveri/
/rolety/
/plastykovi-vikna/
Check:
Text volume:
1500–2000 characters
Example structure:
H2 — How to choose doors
H2 — Prices for doors
H2 — Popular models
4. Adding FAQ
Add 3–5 questions for each category.
Example:
What doors are better for an apartment
How much does installation cost
Which doors are warmer
5. Optimization of the page "Prices for windows"
/zakaz/tsiny-na-vikna/
Need to:
add a price table
add FAQ
add installation photos
optimize Title
optimize Description
6. Internal linking
Set up connections between pages.
Example:
entrance doors → door installation
entrance doors → fittings
windows → prices for windows
7. Optimization of products
Check:
Product Titles
Description
characteristics
text uniqueness
8. Initial external links
Obtain 3-5 quality links from local sites.
9. Result control
In 4-6 weeks check:
positions
CTR
organic traffic
in Google Search Console.
Expected result
Raise pages from positions
4-7
to
TOP-3 Google
and increase organic traffic.
ADDITIONAL IMPORTANT POINT OF THE TASK
Check for conflict of WordPress and OpenCart pages
The site uses two CMS:
Due to this, there may be an SEO conflict of pages when different pages rank for the same keywords.
This can lead to:
Pages that need special checking
https://sezonplus.com.ua/zakaz/tsiny-na-vikna/
https://sezonplus.com.ua/zakaz/balkony-pid-kliuch/
Need to check:
if these pages compete with OpenCart categories
which pages rank in Google for key queries
if there is duplication of keywords
Conduct the check through
Google Search Console.
What to do in case of conflict
If pages compete with each other:
1️⃣ determine the main page for ranking
2️⃣ for the secondary page do:
canonical
or noindex
or change keywords
Linking between CMS
WordPress pages should strengthen OpenCart categories.
Example:
prices for windows → plastic windows
balconies turnkey → plastic windows
Purpose of the check
Eliminate competition between pages within the site and concentrate SEO power on the main categories.
Will consider proposals