| 1 | Technical specifications for texts for landing pages, internal blog, and advertising posts that will be published on third-party platforms. Transfer of tasks to the copywriter and control of execution. |
| 2 | Writing unique meta-tags title and description for landing pages and blog articles. |
| 3 | Content management: placement of finished texts, meta-tags for product pages. |
| 4 | Image optimization: compression, writing alt-tags. |
| 5 | Search and elimination of technical problems of the website: scanning errors, indexing, broken links, duplicate pages, loading speed optimization, etc. |
| 6 | Expansion of semantics if new services or products are added. |
| 7 | Creation of additional landing pages upon request. |
| 8 | External optimization (from the moment of implementing changes in the first month). Placement of external links, building natural link mass - I do everything manually, without the risk of penalization or banning. Links include: |
| - registration on article link exchanges collaborator and transfer of access. Finding platforms and placing links |
| - adding the site to industry and regional directories |
| - analysis of competitors' backlinks and repeating their links where possible |
| - searching for other platforms for advertising placement |
| 9 | Monitoring: |
| - tracking positions for selected queries |
| - relevance of pages |
| - link profile |
| - indexing, broken links, snippets, and other technical issues |
| 10 | Planned brief audit and strategy review: once every 3 months. |
| 11 | Preparation of reporting. The report includes: a report on the work done + plans for the next month, traffic dynamics, position overview. |