Application for SEO strategy and audit – Luxury Car Rental (Prague)
We are looking for an experienced SEO specialist (middle level and above) to conduct
a comprehensive analysis and develop a detailed SEO strategy for
a website in the luxury car rental niche.
The project is focused on the Prague market and the Czech Republic as a whole. The site
will be developed from scratch by our team, so we do not require
implementation, but need complete analytics, strategy, and a technical
specification for development.
The current version of the website "https://vertexrent.cz/"
The main goal is to achieve high visibility in Google search results and
lay the right SEO foundation from the very beginning.
Project description: - Niche: luxury car rental (daily) -
Region: Prague, Czech Republic - Languages: Czech (main), English,
Russian
Conversion: online booking with subsequent confirmation
by a manager - Structure: a catalog with separate pages for each
car
Scope of work:
1. Full SEO audit
- Analysis of the current website (if applicable)
- Identification of all critical SEO issues
- Analysis of technical, structural, and content deficiencies
2. Competitor and market analysis
- Research and analysis of main competitors in Prague and the Czech Republic
- Comparison of structure, content, and SEO strategies
- Identification of growth points and opportunities
3. Semantic collection and clustering
- Complete semantic core for CZ / EN / RU
- Keyword clustering
- Linking keywords to pages
- Determining necessary pages based on demand
4. Website structure (sitemap)
- Complete website architecture
- Recommendations for structure (categories, filters, landing pages)
- SEO-oriented structure
5. Page structure (specifically car pages)
- Detailed recommendations for page construction
- Header structure (H1-H6)
- Content blocks
- Key SEO elements
6. Technical SEO specification Detailed technical assignment for development,
including:
- URL structure
- Indexing rules
- hreflang
- canonical
- sitemap.xml
- robots.txt
- loading speed
- structured data (schema.org)
- internal linking
7. SEO strategy and roadmap
- Step-by-step action plan
- Task prioritization
- Recommendations for scaling
Work format: - Result in the form of structured documents (Google
Docs / Notion or similar) - Preliminary discussion of the strategy
is mandatory - Willingness to explain decisions and answer questions
Important: We are not interested in standard responses like “ready to take on” or
“we will do SEO”.
We only consider responses where the performer: - can already provide
a preliminary assessment of the project - will indicate potential problems or growth
points - will demonstrate understanding of SEO in the Czech or European market
Responses without substantive content will not be considered.
The possibility of long-term cooperation is discussed separately.